IWC Social Media & Content Intern
- Employment
- Internship
- Seniority
- Intern
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fine Watches & Horology
- Posted
- Sep 7, 2026
About IWC
IWC Schaffhausen is a Swiss luxury watch manufacturer and member of the Richemont group. The brand combines precision engineering with refined craftsmanship and operates within an international luxury ecosystem where supply‑chain integrity, regulatory compliance and attention to detail are paramount.
IWC Schaffhausen seeks a Social Media & Content Intern (6 months, October 2026) to support luxury watchmaking brand campaigns and content development in Schaffhausen, Switzerland.
Role & Responsibilities
- Write and design Instagram stories, providing art direction in collaboration with the in-house creative team
- Prepare content briefs and coordinate the design process with the creative team
- Plan and schedule daily social media posts across diverse platforms, optimizing the content calendar and supporting paid media investment
- Coordinate social media assets for retailers and brand partners
- Manage relationships with external agencies and copywriters
- Develop new content projects and identify opportunities to leverage existing assets in innovative ways
- Assist with coordination of IWC photo and video shoots and provide administrative support
- Collaborate with Events, First-Owned Boutiques, PR, and Creative Center departments on content creation
- Support development of major partnership and racing-focused content initiatives
- Support coordination and implementation of social media campaigns
- Track campaign status, timelines, and implementation progress
- Assist in campaign orchestration and contribute to post-campaign performance reports
Qualifications
- Currently enrolled in or recently completed bachelor's or master's degree in Business, Marketing, or Communications
- Passionate about social media and content in an international luxury environment
- Business-fluent English proficiency
- Proficiency in MS Office, particularly Excel and PowerPoint
- Aesthetic sensitivity and demonstrated passion for luxury design
- Detail-oriented and task-driven approach with graphic and design knowledge
- Resilient, dynamic team player with proactive and curious attitude
Skills
Experience
Demonstrate a keen interest in social media marketing within the luxury sector. While formal experience is not strictly required, familiarity with content creation workflows, campaign management, and digital marketing principles is advantageous. Evidence of managing or contributing to social media channels, developing content briefs, or coordinating with creative professionals will strengthen candidacy.
Education
Currently enrolled in or recently completed bachelor's or master's degree in Business, Marketing, Communications, or related field.
Workplace
The successful candidate will be located in Schaffhausen, Schaffhausen, Switzerland, with easy access to Zurich.
Benefits
Daily food and beverage allowance of CHF 7 redeemable in the in-house restaurant and selected Schaffhausen establishments; yearly health insurance contribution of CHF 2,340 for full-time contracts; 25 days annual vacation (30 days from age 50) plus 5 additional bridge compensation days; special conditions on selected IWC and Richemont products; diverse health and wellness initiatives; access to IWC Sport Club; attractive riverside workplace facilitating social activities; memorable internal events.
Culture
IWC fosters a precision‑driven, craftsmanship‑led culture where technical excellence and regulatory rigour are valued. The workplace emphasizes cross‑functional collaboration, international exposure and continuous improvement within a heritage luxury environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like IWC, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Content Creation Intern», «Digital Marketing Intern», «Social Media Assistant», «Marketing Communications Intern», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.