- Employment
- Full-Time
- Seniority
- Senior
- Department
- Merchandising, Buying & Planning
- Industry
- Fine Watches & Horology
- Posted
- Oct 23, 2026
About IWC
IWC Schaffhausen is a Swiss luxury watch manufacturer and member of the Richemont group. The brand combines precision engineering with refined craftsmanship and operates within an international luxury ecosystem where supply‑chain integrity, regulatory compliance and attention to detail are paramount.
IWC seeks a Senior Product Strategy Manager to lead long-term strategy for its Ingenieur and Portugieser collections and strategic initiatives across its product portfolio. The role develops product and launch strategies, coordinates cross-functional teams, represents IWC products to key stakeholders, and supervises a Product Strategy intern. This is a permanent, full-time position at 100%, starting in January 2027.
Role & Responsibilities
- Develop and implement long-term product strategies for the Ingenieur and Portugieser collections, translating IWC’s product vision into concrete development roadmaps.
- Drive strategic product development projects with Design, R&D, Operations, Marketing, Sales and Finance, and lead major strategic initiatives across IWC’s overall product portfolio.
- Identify product opportunities by analyzing customer needs, market developments, competitors and emerging luxury watch industry trends.
- Recommend product concepts, positioning, pricing and collection architecture to strengthen desirability and commercial performance.
- Monitor existing collection performance and identify opportunities for portfolio optimization and future growth.
- Prepare strategic product presentations and recommendations for senior management and Executive Committee decision meetings.
- Contribute to developing and expanding IWC’s female product offer.
- Develop 360° product launch strategies for new collections and novelties with Marketing, Communications and Sales.
- Ensure consistent product positioning, storytelling and messaging across launch activities and product-related content.
- Represent IWC as a product expert and ambassador, presenting new products and collections to international journalists, collectors, clients and other key stakeholders.
- Support major international launches, events and product presentations.
- Coordinate cross-functional project teams, ensuring alignment and progress across product development and strategic initiatives.
- Supervise and mentor the Product Strategy intern, providing guidance and supporting professional development.
Qualifications
- University degree in Business Administration, Marketing, Engineering or a comparable field.
- At least 3 years of relevant professional experience in the luxury watch industry, preferably in Product Management, Product Strategy or a closely product-related function.
- Strong expertise in mechanical watches, including movements, complications, materials and key product characteristics.
- Above-average knowledge of the luxury watch industry, including major competitors, product segments, market dynamics and emerging trends.
- Strong analytical and conceptual skills, with the ability to translate market and customer insights into actionable product recommendations.
- Genuine passion for product, design and innovation, combined with a strong commercial mindset.
- Proactive, creative and structured approach, with a high degree of ownership and attention to detail.
- Excellent communication and presentation skills, with the ability to collaborate effectively across functions and organizational levels.
- Fluent English; German and/or French are an advantage.
- Genuine passion for mechanical watches and the ambition to help shape the future of IWC’s collections.
Skills
Experience
At least 3 years of relevant professional experience in the luxury watch industry, preferably in Product Management, Product Strategy or a closely product-related function.
Education
University degree in Business Administration, Marketing, Engineering or a comparable field.
Workplace
The successful candidate will be located in Schaffhausen, Schaffhausen, Switzerland.
Explore jobs in Schaffhausen or in Switzerland.
Benefits
Daily food and beverage allowance of CHF 7, redeemable at the in-house restaurant and selected restaurants in Schaffhausen; annual health insurance contribution of CHF 2,340 for full-time contracts; annual public transportation subscription contribution of up to CHF 1,500 for contracts of at least one year; 25 vacation days annually, increasing to 30 days from age 50, plus 5 bridge compensation days; special conditions on selected IWC and Richemont products; health and wellbeing initiatives and programs, including financial support for external childcare; IWC Sport Club; workplace adjacent to the Rhine; internal events.
Culture
IWC fosters a precision‑driven, craftsmanship‑led culture where technical excellence and regulatory rigour are valued. The workplace emphasizes cross‑functional collaboration, international exposure and continuous improvement within a heritage luxury environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like IWC, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Product Planning Manager», «Senior Product Portfolio Manager», «Senior Product Development Strategy Manager», «Senior Product Strategy Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.