IWC Brand Manager

About IWC

IWC Schaffhausen is a Swiss luxury watch manufacturer and member of the Richemont group. The brand combines precision engineering with refined craftsmanship and operates within an international luxury ecosystem where supply‑chain integrity, regulatory compliance and attention to detail are paramount.

Role & Responsibilities

• Develop IWC’s brand equity, attract and develop local clientele, drive sales, establish the regional distribution network, accelerate business growth and brand desirability, deliver the 360° engagement plan, support digital and customer-centric transformation, execute the locally adapted IWC strategy, build a strong team and organization, and maintain close coordination between Headquarters and local functions.
• Achieve regional commercial targets in line with brand strategy; drive sell-out performance and growth while maintaining healthy stock levels; optimize model stock profiles for each store to increase profitability per location; and identify opportunities to reach target groups through exhibitions, pop-up stores and partnerships.
• Professionalize the regional distribution network; build relationships with key partners and landlords; develop a profitable boutique network by locating, negotiating, building and adjusting distribution; establish and develop the wholesale strategy with partners; monitor and adjust offline and online distribution; and secure premium visibility through high-quality SIS and leading positions.
• Champion a customer-centric approach through multi-level customer journeys; uphold brand standards and excellent service across channels; set team KPIs and objectives supporting customer prospecting, development, conversion and retention; enhance in-store experience through training and activations; and capitalize on opportunities in sectors where wealth is understated.
• Establish and implement the marketing and communications strategy and budget; initiate and monitor marketing programs; build awareness and desirability through storytelling and community-focused regional activations; define an effective media plan; create and host relevant events with a strong ROI focus; represent and advocate for IWC among communities; leverage global IP and partnerships with US relevance, including Top Gun and the F1 partnership; and select FOBs and influencers to amplify branded social content and generate traffic and sales.
• Propose and implement the annual budget; take direct responsibility for P&L, inventory, CAPEX, DSO and other regional financial targets, monitoring them with Headquarters guidance; manage A&P and S&D costs in accordance with Headquarters guidelines; propose corrective action to protect profitability; and monitor budget implementation and follow-up.
• Coordinate the supply chain from forecasting through shipping with Headquarters Sales Operations and local Shared Services; reduce shipping and returns costs by monitoring IWC-owned and wholesale inventories and optimizing forecast accuracy; ensure timely customer service and repairs with Richemont Shared Services and the Headquarters CS team; and develop plans to extend customer-service coverage across the country.
• Develop a positive, entrepreneurial, agile and customer-centric team culture; foster internal talent mobility and build an IWC talent pipeline through long-term development plans; implement development plans, learning opportunities, recognition, coaching and resources; ensure appropriate training with local and Headquarters HR; participate in the brand retail community, including through staff mobility; and promote compliance and ethical conduct.
• Manage relationships with customers, business partners, press, service providers, the IWC CEO and EXCOs, Richemont regional functions, local-market and IWC Brand Director communities, and Group Central Function; keep Headquarters updated on relevant regional information, specifics and needs.

Culture

IWC fosters a precision‑driven, craftsmanship‑led culture where technical excellence and regulatory rigour are valued. The workplace emphasizes cross‑functional collaboration, international exposure and continuous improvement within a heritage luxury environment.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.