- Employment
- Full-Time
- Seniority
- Executive
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Nov 6, 2026
About Hugo Boss
Founded in 1924 and headquartered in Metzingen, Germany, HUGO BOSS is a global premium fashion group whose BOSS and HUGO brands offer distinct expressions of contemporary style. With roots in tailoring, its collections span clothing, accessories and fragrances, combining design expertise with international commercial reach. As an employer, the group offers career paths across creative disciplines, product development, retail, digital commerce and corporate functions. Its international operations bring together diverse professional expertise, with opportunities to contribute to brand development and customer experience.
HUGO BOSS seeks a Vice President of Brand Communications and Media to lead global strategy across PR, social media, celebrity and influencer relations, and media planning and buying for BOSS and HUGO. The role shapes integrated communications across earned, owned and paid channels, leads international teams and partners, and reports to the SVP Global Marketing. This is a full-time, unlimited contract.
Role & Responsibilities
- Define and drive global communications strategy for BOSS and HUGO across PR, social media, influencer marketing, celebrity relations and media.
- Translate brand and marketing strategies into integrated communication concepts and impactful global activations.
- Lead communications for global campaigns, fashion shows, product launches, partnerships and key cultural moments.
- Strengthen brand desirability, relevance and credibility through storytelling, strategic communications and meaningful consumer engagement.
- Drive global celebrity, ambassador, influencer and creator strategies aligned with brand and business objectives.
- Lead global social media and media strategies, using consumer insights, cultural trends and performance data to maximize impact and effectiveness.
- Collaborate with Creative, Brand Marketing, Digital, Retail and regional teams to ensure an integrated and consistent brand experience across touchpoints.
- Lead, inspire and develop international teams and external partners, driving performance through clear objectives, KPIs and continuous optimization.
Qualifications
- University degree in Marketing, Communications, Business Administration or a comparable field.
- Several years of leadership experience in Communications, PR, Social Media, Media, Influencer Marketing or Brand Marketing within an international premium, fashion or luxury environment.
- Proven track record developing and executing global communication and brand-building strategies across multiple markets and channels.
- Strong understanding of the global fashion, luxury and lifestyle landscape, including media, talent networks and cultural trends.
- Experience leading international teams, agencies and complex stakeholder environments.
- Strong strategic, commercial and analytical mindset, with the ability to connect brand equity and business performance.
- Excellent communication, influencing and stakeholder management skills.
- Fluent in English; additional languages are an advantage.
Skills
Experience
Several years of leadership experience in Communications, PR, Social Media, Media, Influencer Marketing or Brand Marketing within an international premium, fashion or luxury environment.
Education
University degree in Marketing, Communications, Business Administration or a comparable field.
Workplace
The successful candidate will be located in Metzingen, Baden-Württemberg, Germany, with easy access to Stuttgart.
Explore jobs in Baden-Württemberg or in Germany.
Benefits
Competitive salary; vacation and Christmas bonuses; mobility allowance or Deutschlandticket; annual clothing allowance; company pension scheme; SHIP share program; flexible working models, including three days in Metzingen and up to two days remote, personal time off through the “Me Time” program, and up to 30 days of “Mobile Work EU” annually; employee gym and sports activities; 37-hour workweek; 30 vacation days per year; shopping discounts for employees, family and friends; free admission to more than 15 international art museums; modern workplaces and innovative tools; environmentally friendly bus shuttle; GOOD TIMES restaurant and BOSS bar.
Culture
Hugo Boss combines German tailoring heritage with a contemporary, globally minded approach, creating a workplace where precision, creativity and commercial awareness are central. Its teams work across design, retail and digital functions, with an emphasis on collaboration, innovation and delivering a consistent premium brand experience.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.