Hublot Brand Director

About Hublot

Hublot is a Swiss luxury watchmaker renowned for its bold fusion of tradition and innovation, uniting exceptional craftsmanship with contemporary design and pioneering materials. As an employer, the Maison offers a dynamic environment where precision, creativity, and entrepreneurial spirit are valued across watchmaking, engineering, design, marketing, retail, and corporate functions. Rooted in the philosophy of being “First, Unique, Different,” Hublot encourages its teams to challenge conventions while preserving the highest standards of Swiss horology. Employees contribute to a globally recognized brand distinguished by technical excellence, cultural partnerships, and a passionate, forward-looking approach to luxury.

Role & Responsibilities

• Define, execute, and monitor the regional business plan in alignment with global objectives, with a focus on sustainable growth and profitability.
• Lead strategic planning, policy development, and operational execution to support business expansion.
• Identify and capitalize on growth opportunities across all channels.
• Assess current distribution networks and identify potential new avenues, including store openings and closures.
• Monitor industry trends and emerging technologies, driving innovation and adapting to evolving market conditions.
• Oversee and coordinate core functions, including operations, sales, marketing, finance, and administration.
• Manage budgets, financial reports, and financial statements, making decisions on budget allocation, cost management, and revenue generation.
• Collaborate with the Australian Financial Controller to optimize financial and operational performance, establish budgets, enhance efficiency, and maintain profit margins.
• Implement the global brand strategy through sales initiatives, merchandising, training programs, marketing campaigns, and trade relationships.
• Drive growth across retail, wholesale, and marketing channels.
• Champion brand excellence through hands-on coaching and leadership in luxury service standards.
• Develop and implement localized marketing strategies across digital, social media, partnerships, and public relations to enhance brand awareness and desirability.
• Plan and execute boutique animations and in-store activations that elevate the client experience and bring the brand to life.
• Safeguard Hublot's brand image through consistency across all touchpoints and communications.
• Provide strong leadership and clear direction, setting well-defined goals and objectives.
• Build and maintain high-performing teams through leadership, talent attraction, professional development, and retention strategies.
• Lead, inspire, and develop multicultural teams, fostering a high-performance culture and ensuring succession planning.
• Promote a positive work environment and a culture of collaboration, accountability, and customer-centricity.
• Oversee day-to-day operations, ensuring efficiency and effectiveness while continuously monitoring and improving processes and workflows.
• Build and maintain strong relationships with customers, clients, and key stakeholders.
• Ensure consistently high customer satisfaction through the delivery of quality products and services.
• Oversee CRM and clienteling initiatives to strengthen customer loyalty and retention.
• Manage product availability through accurate forecasting and stock planning to meet local market demands.
• Ensure adherence to company policies, compliance standards, and ethical business practices.

Qualifications

• At least 10 years of experience as a Brand Director or in a similar senior leadership role within luxury retail, ideally with a luxury watch brand.
• Demonstrated experience leading a business or division through periods of growth, with full P&L ownership and the ability to drive financial success and growth.
• Hands-on experience and exposure to Sales, Commercial, Finance, HR, and Operations, with the ability to lead teams across these areas.
• A tertiary qualification in Business Administration, Marketing, or a related field is highly desirable.
• Exceptional leadership and interpersonal skills, with the ability to motivate and develop high-performing teams.
• Strong strategic thinking and astute decision-making capabilities.
• Excellent communication, negotiation, and presentation skills.
• A customer-first mindset and a profound understanding of luxury client expectations.
• Ability to build and maintain robust relationships with internal and external stakeholders.
• High attention to detail, uncompromising integrity, and discretion.
• Agile and adaptable, with the capacity to lead effectively through change and uncertainty.
• Proficiency in relevant business software and systems.
• Willingness to undertake occasional interstate and international travel.

Skills

Experience

Minimum 10 years

Education

A tertiary qualification in Business Administration, Marketing, or a related field is highly desirable.

Culture

Hublot fosters a bold, entrepreneurial culture rooted in Swiss watchmaking excellence and its distinctive philosophy of the Art of Fusion. Employees work in an innovative, design-led environment where craftsmanship, technical precision, and daring collaborations come together to push the boundaries of contemporary luxury.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.