Holt Renfrew Manager, Digital Analytics & Organic Growth
- Employment
- Full-Time
- Seniority
- Manager
- Compensation
- $110,000–130,000/year
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Sep 30, 2026
Holt Renfrew, Toronto: Manager, Digital Analytics & Organic Growth. Own e-commerce analytics strategy, drive organic growth, and lead CRO across holtrenfrew.com.
Role & Responsibilities
- Serve as the primary e-commerce analytics expert and GA4 subject-matter expert, owning measurement, analysis, reporting, and interpretation of e-commerce performance across holtrenfrew.com
- Develop and maintain the digital analytics and measurement strategy, including KPI definitions, tracking requirements, data governance, data quality standards, and reporting frameworks
- Proactively analyze the full digital funnel to identify performance drivers, friction points, and growth opportunities across site, brand, category, customer, and channel dimensions
- Translate complex analyses into concise, commercially relevant insights and recommendations tailored for senior leadership audiences, with focus on customer experience, conversion, revenue, marketing efficiency, and product discoverability
- Investigate and resolve data anomalies across web analytics, digital storefront, product feeds, marketing platforms, order data, and financial reporting in partnership with Technology, BI, and Finance teams
- Establish and support a test-and-learn approach to conversion rate optimization, including experimentation, A/B testing, results analysis, and recommendations for scaling successful initiatives
- Partner with CRM and data teams to strengthen understanding of cross-channel browsing, engagement, and purchase behaviour
- Collaborate with Content, Merchandising, Product, and Technology teams to improve organic search performance, technical SEO, content relevance, website architecture, structured data, and product discoverability
- Monitor SEO, on-site search, product-feed, shopping, and AI-powered search performance; identify opportunities to improve qualified traffic, engagement, assisted conversion, and revenue
- Work with Merchandising and Product Information Management teams to enhance product taxonomy, titles, attributes, descriptions, images, and data quality for on-site search, SEO, shopping visibility, and AI-driven discovery
Qualifications
- Bachelor's degree in Business, Mathematics, Statistics, Computer Science, Marketing Analytics, Economics, or related field
- 5–8 years of experience in digital, e-commerce, product, or marketing analytics, conversion rate optimization, SEO, or comparable data-driven roles
- Strong hands-on expertise with Google Analytics 4, Google Tag Manager, Google Search Console, digital measurement design, and dashboarding tools (Looker Studio, Looker, Power BI, or Tableau)
- Advanced SQL skills and working experience with cloud-based data environments, preferably Google BigQuery
- Demonstrated experience with customer journey analysis, funnel analysis, segmentation, experimentation, and A/B testing
- Working knowledge of technical SEO, content SEO, structured data, website architecture, Google Merchant Center, product feeds, and e-commerce product discovery
- Familiarity with SEO tools such as Screaming Frog, Ahrefs, Semrush, Sistrix, or comparable platforms
- Understanding of AI-powered search and generative search experiences with ability to apply practical, customer-focused SEO and content principles
- Excellent communication and stakeholder-management skills with ability to distil complex data into concise, actionable recommendations
- Experience in luxury, fashion, retail, marketplace, or high-consideration e-commerce environments is an asset
Skills
Experience
5–8 years of professional experience in digital, e-commerce, product, or marketing analytics, conversion rate optimization, SEO, or comparable data-driven roles. Proven track record of translating complex data analysis into actionable business insights and collaborating effectively across multiple functions in a dynamic retail or e-commerce environment.
Education
Bachelor's degree in Business, Mathematics, Statistics, Computer Science, Marketing Analytics, Economics, or a related field.
Workplace
This position is based in Toronto, Ontario, Canada.
Compensation
The base compensation for this position ranges from CAD 110,000 to CAD 130,000 per annum.
Benefits
Competitive total compensation, generous employee discount, pension, health and dental benefits, tuition assistance, and continuous learning and development opportunities.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Holt Renfrew, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Analytics Manager», «E-commerce Analytics Manager», «Performance Analytics Director», «Growth Analytics Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.