Holt Renfrew Manager, Digital Analytics & Organic Growth

About Holt Renfrew

Founded in Quebec City in 1837, Holt Renfrew is one of Canada’s leading luxury retailers, bringing together distinguished international fashion, accessories and beauty brands. Its heritage combines an enduring appreciation of craftsmanship with a contemporary approach to retail and personalised service. As an employer, Holt Renfrew offers career paths across client-facing roles, personal shopping, merchandising, digital commerce and corporate functions. Its retail environment calls for product expertise, commercial awareness and the ability to cultivate lasting client relationships. For professionals drawn to luxury, it provides a setting where Canadian retail heritage meets the evolving expectations of a discerning, internationally minded clientele.

Role & Responsibilities

• Serve as the primary e-commerce analytics expert and GA4 subject-matter expert, owning measurement, analysis, reporting, and interpretation of e-commerce performance across holtrenfrew.com
• Develop and maintain the digital analytics and measurement strategy, including KPI definitions, tracking requirements, data governance, data quality standards, and reporting frameworks
• Proactively analyze the full digital funnel to identify performance drivers, friction points, and growth opportunities across site, brand, category, customer, and channel dimensions
• Translate complex analyses into concise, commercially relevant insights and recommendations tailored for senior leadership audiences, with focus on customer experience, conversion, revenue, marketing efficiency, and product discoverability
• Investigate and resolve data anomalies across web analytics, digital storefront, product feeds, marketing platforms, order data, and financial reporting in partnership with Technology, BI, and Finance teams
• Establish and support a test-and-learn approach to conversion rate optimization, including experimentation, A/B testing, results analysis, and recommendations for scaling successful initiatives
• Partner with CRM and data teams to strengthen understanding of cross-channel browsing, engagement, and purchase behaviour
• Collaborate with Content, Merchandising, Product, and Technology teams to improve organic search performance, technical SEO, content relevance, website architecture, structured data, and product discoverability
• Monitor SEO, on-site search, product-feed, shopping, and AI-powered search performance; identify opportunities to improve qualified traffic, engagement, assisted conversion, and revenue
• Work with Merchandising and Product Information Management teams to enhance product taxonomy, titles, attributes, descriptions, images, and data quality for on-site search, SEO, shopping visibility, and AI-driven discovery

Qualifications

• Bachelor's degree in Business, Mathematics, Statistics, Computer Science, Marketing Analytics, Economics, or related field
• 5–8 years of experience in digital, e-commerce, product, or marketing analytics, conversion rate optimization, SEO, or comparable data-driven roles
• Strong hands-on expertise with Google Analytics 4, Google Tag Manager, Google Search Console, digital measurement design, and dashboarding tools (Looker Studio, Looker, Power BI, or Tableau)
• Advanced SQL skills and working experience with cloud-based data environments, preferably Google BigQuery
• Demonstrated experience with customer journey analysis, funnel analysis, segmentation, experimentation, and A/B testing
• Working knowledge of technical SEO, content SEO, structured data, website architecture, Google Merchant Center, product feeds, and e-commerce product discovery
• Familiarity with SEO tools such as Screaming Frog, Ahrefs, Semrush, Sistrix, or comparable platforms
• Understanding of AI-powered search and generative search experiences with ability to apply practical, customer-focused SEO and content principles
• Excellent communication and stakeholder-management skills with ability to distil complex data into concise, actionable recommendations
• Experience in luxury, fashion, retail, marketplace, or high-consideration e-commerce environments is an asset

Skills

Experience

5–8 years of professional experience in digital, e-commerce, product, or marketing analytics, conversion rate optimization, SEO, or comparable data-driven roles. Proven track record of translating complex data analysis into actionable business insights and collaborating effectively across multiple functions in a dynamic retail or e-commerce environment.

Education

Bachelor's degree in Business, Mathematics, Statistics, Computer Science, Marketing Analytics, Economics, or a related field.

Compensation

The base compensation for this position ranges from CAD 110,000 to CAD 130,000 per annum.

Benefits

Competitive total compensation, generous employee discount, pension, health and dental benefits, tuition assistance, and continuous learning and development opportunities.

Culture

Holt Renfrew’s workplace culture blends its Canadian luxury retail heritage with a strong focus on personalized service, fashion expertise and lasting client relationships. Across its stores and corporate teams, collaboration, attention to detail and a shared passion for exceptional brands shape a client-focused working environment.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.