- Employment
- Full-Time
- Seniority
- Director
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Nov 4, 2026
About Hermès
This prestigious fashion house, renowned for its timeless elegance and innovative designs, is a part of a leading global luxury conglomerate. The brand is committed to excellence and offers a dynamic environment where creativity and business acumen are equally valued.
The Store Director leads all aspects of the Hermès boutique, delivering the approved commercial strategy and upholding the house’s standards for image and service. The role oversees sales, profitability, buying, inventory, merchandising, client experience, team development, administration, communications and property management. This is a full-time position on an unlimited contract.
Role & Responsibilities
- Manage all aspects of the Hermès boutique in line with the approved commercial strategy and Hermès standards for image and service.
- Plan boutique sales development; prepare the annual budget, track forecast sales and expenses, and achieve net profitability within the agreed budget.
- Support the Sales Floor Manager in developing sales strategies informed by market trends, sales objectives and inventory control; monitor their implementation and ensure the sales team understands and applies them.
- Review the Sales Floor Manager’s sales budget every six months.
- Implement a buying strategy tailored to boutique demand, inventory and sales objectives.
- Develop long-term inventory strategies aligned with sales forecasts and business goals; maintain stakeholder relationships to support timely stock replenishment; and collaborate with Merchandising, Communications and Finance to support business objectives.
- Ensure the Sales Floor Manager trains the sales team in merchandising and that the shop display and environment meet company standards for daily operations.
- Ensure the sales team delivers excellent service in line with Hermès standards, fosters client goodwill and enhances the shopping experience; cover for the Sales Floor Manager by supporting the team and resolving escalated conflicts.
- Mentor and develop the Sales Floor Manager and Assistant Store Managers; plan workforce levels and succession with HR; strengthen employee engagement, satisfaction and retention; resolve major team issues; foster team spirit, discipline, mutual respect and loyalty; identify training needs; and ensure regular training in customer service, product knowledge and selling skills.
- Ensure sales procedures and systems are understood, operate smoothly and meet changing business needs; mentor the Sales Floor Manager and sales team in sales administration; and maintain compliance with company policies and regulatory requirements.
- Propose communication strategies that support boutique sales objectives; coordinate communications with the Communications Team and broader marketing campaigns; train the sales team in effective communication; and represent Hermès as a brand ambassador while ensuring the team does the same.
- Oversee property maintenance and renovation within the agreed budget; maintain relationships with vendors and contractors; monitor the neighboring property market and report potential opportunities.
- Achieve sales targets and profitability goals; control expenses and inventory shortages; provide visionary leadership and foster high staff morale; strengthen retention through people awareness and career development; and maintain high customer-service standards through ongoing staff training.
- Oversee the resolution of customer inquiries and issues, ensuring timely and appropriate responses.
Qualifications
- Tertiary education.
- At least 10 years of relevant management experience in high-end fashion, the luxury industry or a similar capacity; a separate requirement states a minimum of 3 years’ experience.
- Strong commercial sales acumen and analytical skills.
- Ability to lead and drive performance and customer service.
- Good customer relationship management skills.
- Excellent spoken and written English.
- A collaborative, pleasant, service-oriented and self-motivated approach.
- Strong leadership, interpersonal and communication skills.
- Hands-on knowledge of MS Office.
Skills
Experience
At least 10 years of relevant management experience in high-end fashion, the luxury industry or a similar capacity; a separate requirement states a minimum of 3 years’ experience.
Education
Tertiary education.
Workplace
This position is based in Singapore, Central, Singapore.
Explore jobs in Singapore.
Culture
The company fosters a collaborative and innovative culture, encouraging employees to push the boundaries of creativity while maintaining a strong commitment to sustainability and ethical practices.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Hermès, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Boutique Director», «Retail Director», «Store Leader», «Boutique Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.