Hermès Senior CRM and Data Analyst
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- May 6, 2026
About Hermès
Hermès is a leading French maison celebrated for artisanal craftsmanship, understated luxury and an unwavering focus on client service. As an established independent luxury house, Hermès places a premium on discretion, product excellence and long-term relationships with clients and employees.
Hermès — Senior CRM and Data Analyst in Bangkok: lead CRM deployments, ensure customer data quality and deliver retail customer insights.
Role & Responsibilities
- Maintain and elevate customer database quality and compliance, including deduplication, contact-data correction and enforcement of data security standards.
- Design and deliver analyses and recurring reports to monitor customer performance and retail KPIs by store; define and maintain the subsidiary dashboard/reporting strategy.
- Develop in-depth customer knowledge and segmentation analyses to inform retail, omnichannel and clienteling strategies; translate insights into actionable recommendations.
- Lead local deployment of group CRM and customer-data projects, adapting initiatives and analytics (e.g., customer segmentations) to market specificities.
- Partner cross-functionally with Retail, CX, OPS, Retail Compliance and IT to implement CRM tools, analytics initiatives and data-quality processes.
- Create training assets and run workshops to improve sales teams’ capture and use of customer data; champion adoption of customer-management tools.
- Support customer engagement programmes and events, handling invitations, outreach, RSVPs and logistics to create personalised client moments.
Qualifications
- University degree in a related discipline.
- Minimum 3–5 years’ professional experience in CRM, customer data management or CRM analytics, preferably within retail or hospitality.
- Advanced proficiency in Microsoft Excel; strong Microsoft Office skills.
- Familiarity with BI tools — Power BI and/or IBM Cognos considered a plus.
- Excellent analytical and synthesis capabilities with a business-oriented mindset.
- Organised, precise and able to balance strategy and operational execution.
- High level of discretion and confidentiality; strong interpersonal skills and a team-player attitude.
- Ability to work autonomously and adapt to a fast-changing environment.
- Fluent in English, with strong written and verbal communication skills.
Skills
Experience
Three to five years’ hands-on experience in CRM or customer data management, ideally gained in a retail or hospitality environment, including delivery of analytics, reporting and local deployment of group CRM projects.
Education
University degree in a relevant field (business, analytics, marketing, information management or equivalent).
Workplace
The role is situated in Bangkok, Central, Thailand.
Culture
Hermès emphasises craftsmanship, meticulous attention to detail and long-term client relationships. The workplace culture favours discretion, collegial collaboration and a balance of strategic thinking with operational excellence.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Hermès, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Customer Insights Analyst», «Customer Data & CRM Specialist», «Retail CRM Analyst», «Clienteling and CRM Analyst», «CRM Analytics Senior Associate», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.