Hermès Marketing Executive
- Employment
- Full-Time
- Seniority
- Mid-Level
- Compensation
- $77,653–88,756/year
- Department
- Merchandising, Buying & Planning
- Posted
- Jun 8, 2026
About Hermès
This prestigious fashion house, renowned for its timeless elegance and innovative designs, is a part of a leading global luxury conglomerate. The brand is committed to excellence and offers a dynamic environment where creativity and business acumen are equally valued.
Hermès Perfumes & Beauty seeks Marketing Executive in Miami to drive regional marketing strategy, visual merchandising, and trade activations across Americas. $77,653–$88,756/year.
Role & Responsibilities
- Execute the annual marketing plan in partnership with local distributors, retailers, and Hermès Stores teams to ensure excellence in brand visibility and commercial performance
- Monitor, analyze, and report on the effectiveness of launches, activations, and animations through comprehensive 360° performance reports across key markets
- Ensure the consistent implementation of the Visual Merchandising strategy across the region in alignment with global brand guidelines
- Develop and execute client-centric activations, animations, and VIC events in strategic markets to strengthen brand desirability and engagement
- Lead the preparation and consolidation of the annual regional marketing budget in alignment with strategic priorities and business objectives
- Provide distributors, retailers, and Hermès Stores teams with merchandising guidelines, tools, and assets to maintain best-in-class brand presentation
- Develop customized planograms and merchandising solutions for key doors and strategic retail partners
- Monitor merchandising compliance and execution quality across the region to ensure a premium and consistent client experience
- Coordinate the implementation of trade marketing activations with distributors and retail partners while ensuring compliance with approved budgets
- Monitor and track marketing investments across activations, launches, and visual merchandising to ensure optimal allocation and adherence to global guidelines
- Analyze market trends, competitor activities, and consumer insights to identify growth opportunities and support strategic decision-making
- Define and manage the annual pricing strategy across the region to ensure competitiveness, profitability, and brand consistency
- Organize PR events, launch presentations, and special regional events including Beauty Adviser seminars and regional meetings
- Manage relationships with regional vendors and suppliers to ensure high-quality execution and timely delivery of marketing materials
Qualifications
- Bachelor's degree in Business or Marketing (MBA preferred)
- Minimum 3-5 years' experience in a marketing role within the luxury, perfumes, and cosmetics industry
- Demonstrable understanding of the retail landscape in the Americas with ability to deliver core marketing services
- Highly analytical, proactive, and detail-oriented with strong multitasking and project management abilities
- Collaborative team player with strong problem-solving skills
- Strong understanding of the luxury industry, client experience standards, and high-net-worth consumer expectations
- Strong organizational skills with experience delivering work within deadlines and agreed budgets
- Exceptional communication and interpersonal skills capable of developing strong working relationships
- Strong understanding of social media, digital marketing, and evolving luxury consumer engagement trends
Skills
Experience
Minimum 3-5 years' experience working in a marketing role in the luxury, perfumes, and cosmetics industry with a demonstrable understanding of the retail landscape in the Americas and ability to deliver core marketing services.
Education
Bachelor's degree in Business or Marketing; MBA is a plus.
Workplace
The successful candidate will be located in Miami, Florida, USA.
Compensation
The base compensation for this position ranges from USD 77,653 to USD 88,756 per annum.
Culture
The company fosters a collaborative and innovative culture, encouraging employees to push the boundaries of creativity while maintaining a strong commitment to sustainability and ethical practices.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Hermès, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Regional Marketing Manager», «Marketing Strategy Manager», «Trade Marketing Coordinator», «Brand Marketing Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.