Hermès Institutional Communications Project Manager
About Hermès
Hermès International is a prestigious maison known for artisanal craftsmanship and a rigorous approach to creative excellence. As an employer, Hermès privileges the integrity of craft, high standards of execution and thoughtful stewardship of brand heritage, supporting collaborative work across Paris and international subsidiaries.
Hermès — Paris: Institutional Communications Project Manager to lead brand advertising campaigns and agency partnerships (full-time).
Role & Responsibilities
- Define target audiences and campaign objectives across user journeys, and translate strategic orientations into coherent institutional messages aligned with product categories and corporate priorities.
- Lead the development and production of institutional advertising campaigns (seasonal and calendar-driven) in partnership with the agency (Publicis & Nous) and with Hermès subsidiaries, ensuring fidelity to the strategic brief and creative idea.
- Own agency relationship management: define annual scope of work, planning, deliverables and budgets; organise collaborative touchpoints between in-house creatives and agency teams; conduct performance reviews and escalate issues to N+1 when required.
- Coordinate cross‑functional deployment with Press, Media & Social, E‑commerce teams and international communications offices to determine activation devices, media choices and budget optimisation.
- Specify required creative assets, manage production schedules, supervise shoots and ensure secure handling, transport and tracking of objects in collaboration with transport, insurance, security and risk teams.
- Monitor campaign reporting, extract learnings with Media & Social teams and adjust message architecture or activations as needed.
- Foster a positive, transversal team dynamic; recruit and line‑manage an intern and promote internal sharing of institutional campaigns.
Qualifications
- Minimum six years’ experience in brand communications, advertising or agency-side campaign management, preferably within luxury or premium sectors.
- Fluency in English (indispensable).
- Strong organisational rigor with proven experience managing complex multi-stakeholder projects and external agencies.
- Demonstrated strategic judgement and understanding of media ecosystems and consumer journeys.
- Artistic sensitivity, curiosity and a strong sense of editorial and visual quality.
- Expertise in graphic production processes and practical production constraints.
- Diplomacy, flexibility and agility in decision-making and stakeholder management.
- Experience supervising junior staff or interns.
Skills
Experience
Minimum six years’ professional experience in communications, advertising or brand campaign management, with demonstrable experience running integrated institutional campaigns and managing external agencies. Luxury or premium brand experience is strongly preferred.
Education
Degree in Communications, Marketing, Journalism, Art Direction or a related discipline; advanced degree or equivalent professional experience is a plus.
Workplace
This position is based in Paris, Île-de-France, France.
Culture
Hermès cultivates a culture anchored in artisanal values, creative freedom and uncompromising quality. The communications organisation emphasizes collaborative, cross‑disciplinary work, balancing global coherence with respect for local expression and imaginative execution.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Hermès, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Communications Project Manager», «Institutional Campaigns Manager», «Corporate Brand Campaigns Project Lead», «Communications Project Lead — Brand», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.