Hermès E-commerce Content Strategy Manager
About Hermès
Hermès, a prestigious French luxury brand, is renowned for its high-quality craftsmanship and timeless elegance. As part of a family-owned and independent company, Hermès fosters a culture of creativity and innovation, with a strong commitment to sustainability and ethical practices. The brand's dedication to exceptional savoir-faire is reflected in its diverse product offerings, available in over 300 stores worldwide.
Join Hermès in Paris as an E-commerce Content Strategy Manager. Lead digital content initiatives for a luxury brand in a dynamic environment.
Role & Responsibilities
- Define and oversee the content strategy for the e-commerce platform across all product categories, aligning with business and brand image strategies.
- Establish editorial guidelines consistent with the visual identity of each product category.
- Develop and manage the homepage editorial calendar to highlight collections and key commercial events.
- Collaborate with creative and merchandising teams to ensure content aligns with commercial objectives.
- Monitor and adjust content strategy based on performance metrics.
- Estimate and allocate budgets for visual and editorial content production, ensuring budget adherence.
- Draft detailed briefs for internal creative teams and external partners, ensuring clear understanding of business and brand image expectations.
- Plan and coordinate shooting sessions in line with product launches and commercial calendar.
- Manage a team of 15, ensuring coherence and cross-functional collaboration across different content strategy poles.
Qualifications
- Minimum 10 years of experience in digital content strategy or a related field.
- Proven track record in managing content strategy for luxury or high-end brands.
- Strong leadership and team management skills.
Experience
Minimum 10 years of experience in digital content strategy or a related field, with a focus on luxury or high-end brands.
Workplace
The successful candidate will be located in Paris, Île-de-France, France.
Culture
Hermès is celebrated for its commitment to craftsmanship, creativity, and innovation. The company values autonomy and responsibility, fostering a supportive environment where employees can thrive. Hermès emphasizes ethical practices and sustainability, making it a distinctive and rewarding place to work.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Hermès, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Content Strategy Lead», «E-commerce Content Director», «Online Content Strategy Manager», «Digital Content Manager», «E-commerce Content Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.