Hermès Assistant Store Manager

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Location
BangkokCentralThailand
Employment
Full-Time
Seniority
Manager
Department
Retail & Boutique Operations
Industry
Fashion, Apparel & Leather Goods
Posted
Aug 18, 2026

About Hermès

This prestigious fashion house, renowned for its timeless elegance and innovative designs, is a part of a leading global luxury conglomerate. The brand is committed to excellence and offers a dynamic environment where creativity and business acumen are equally valued.

Luxury fashion boutique Assistant Store Manager in Bangkok. Lead retail operations, sales, and team development with 3–5 years of luxury retail experience.

Role & Responsibilities

  • Support the Store Manager in overall store management encompassing sales performance, customer service standards, operational execution, product performance, and team productivity
  • Execute daily operations according to brand standards, including stock management, security protocols, visual grooming, CRM engagement, after-sales service, and store maintenance
  • Lead by example on the sales floor to ensure smooth operations and provide support to team members as needed
  • Act as Store-In-Charge when the Store Manager is absent
  • Drive individual and team sales performance to achieve or exceed targets
  • Coach and motivate the sales team to deliver personalized, exceptional customer experiences
  • Lead and implement initiatives to develop and retain the client base, including VIP client cultivation and new customer acquisition
  • Support and encourage clienteling initiatives and CRM activities across the team
  • Monitor product sell-through performance to optimize inventory and seasonal sales outcomes
  • Supervise, coach, and mentor sales staff through regular performance feedback, goal setting, and on-the-job development
  • Conduct regular floor observations, coaching sessions, and morning briefings
  • Foster a strong team culture based on trust, mutual respect, discipline, and brand values
  • Ensure the team receives regular training in customer service, product knowledge, and sales techniques
  • Assist in organizing team activities and maintaining team morale
  • Handle basic disciplinary matters and escalate to the Store Manager or HR as appropriate

Qualifications

  • Minimum 3–5 years of relevant management experience in luxury retail, fashion, or similar customer-facing industry
  • Fluent in English; French proficiency is a plus
  • Passionate about fashion, craftsmanship, and luxury service delivery
  • Strong leadership, interpersonal, and communication skills
  • High level of professionalism, integrity, and discretion
  • Proficient in Microsoft Office and CRM systems
  • Flexibility to work retail hours, including weekends and public holidays

Skills

CRM systems Microsoft Office Sales performance management Customer service Team coaching and mentoring Inventory management Stock control Visual merchandising standards Client relationship management Sales targeting and forecasting

Experience

Minimum 3–5 years of relevant management experience in luxury retail, fashion, or similar customer-facing industry. The source data indicates a minimum of 6 years of experience preferred.

Education

Not specified in source material.

Workplace

The successful candidate will be located in Bangkok, Central, Thailand.

Culture

The company fosters a collaborative and innovative culture, encouraging employees to push the boundaries of creativity while maintaining a strong commitment to sustainability and ethical practices.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Hermès, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Deputy Store Manager», «Assistant Boutique Manager», «Store Operations Manager», «Retail Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.