Hennessy On-Trade Business Development Manager

About Hennessy

Founded in 1765, Hennessy is a legendary cognac Maison whose influence extends from the vineyards of Charente to the world’s most discerning markets. As an employer, Hennessy combines the heritage of exceptional craftsmanship with the dynamism of a global luxury leader within LVMH. Its teams contribute to a culture shaped by savoir-faire, innovation, transmission, and respect for terroir, while advancing responsible viticulture and long-term excellence. Hennessy offers professionals the opportunity to build meaningful careers across production, marketing, commercial development, sustainability, and operations, within an environment where authenticity, creativity, and collective ambition define the pursuit of enduring prestige.

Role & Responsibilities

• Define the vision, ambition, and strategic guidelines for Hennessy's on-trade channel in coordination with International and Marketing teams; contribute to strategic planning by establishing volume, price, and A&P (Advertising & Promotion) targets across both short and long-term horizons
• Lead and influence a network of 5–7 regional champions and market stakeholders, building trust and ensuring effective relay of on-trade ambitions into regional execution
• Centralize market feedback and needs, develop targeted solutions, and ensure Hennessy activations are appropriately adapted to local market conditions; may require implementation of specialized tools and platforms
• Drive internal engagement and advocacy across Moët Hennessy, Hennessy, regional offices, and markets through compelling communications, creative incentives, and celebration mechanisms that reinforce the on-trade strategic narrative
• Oversee continuous improvement initiatives by analyzing ROI of on-trade activations, identifying best practices, and promoting execution consistency while maintaining market-appropriate flexibility and local adaptation
• Manage the on-trade Maison budget and identify synergies with the Hennessy My Way Program to optimize resource allocation
• Coordinate the development of required tools, assets, and marketing collateral in close collaboration with marketing and development teams, demonstrating strong project management and agility in delivering efficient, cost-effective solutions

Qualifications

• Minimum 10 years of progressive experience in high-end spirits, luxury goods, or hospitality sectors
• Proven track record in roles spanning operational marketing, brand management, innovation, and on-trade or wholesale channel management
• Strategic thinking and world-class marketing expertise encompassing integrated communications, product development, consumer insights, analytics, trade programs, and digital channels
• Exceptional cross-functional leadership and influencing capabilities
• Strong business acumen and financial management skills
• Demonstrated project leadership and delivery
• Exceptional communication skills—both written and oral—with outstanding presentation ability

Skills

Experience

Minimum 10 years of experience in high-end spirits, luxury goods, or hospitality industries, with a broad-based background combining roles in operational marketing, brand management, innovation, and on-trade or trade channel management. A demonstrated ability to manage complex cross-regional projects and lead influence-based initiatives is essential.

Education

Advanced degree in Business, Marketing, or related discipline preferred; equivalent professional experience at the level described will be considered.

Workplace

Culture

Hennessy fosters a workplace culture rooted in centuries of craftsmanship, excellence, and respect for the terroir, where teams contribute to the legacy of one of the world’s most iconic cognac houses. It offers an international, collaborative environment that values savoir-faire, innovation, and long-term relationships with partners, communities, and colleagues.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.