- Employment
- Contract
- Seniority
- Mid-Level
- Department
- Creative, Design & Styling
- Posted
- Nov 4, 2026
About Helena Rubinstein
Helena Rubinstein built her skincare business in Melbourne in 1902 around a cream called Valaze. Today the house develops facial treatments and skincare ranges including Replasty.
Helena Rubinstein is hiring a Product Marketing Manager in Shanghai on a fixed-term contract to own a product line in China, leading launches, integrated campaigns, cross-functional execution and performance tracking. The role requires 3+ years in brand or product marketing, ideally in beauty, FMCG or related consumer industries.
Role & Responsibilities
- Own a product line within the brand portfolio, translating brand strategy into launches, campaigns and consumer experiences for the China market.
- Lead end-to-end product launches and integrated marketing campaigns, from concept, positioning and creative briefing through on-brand, on-time delivery.
- Manage the launch calendar and critical path across formula, packaging, regulatory and go-to-market workstreams, escalating risks to management early.
- Adapt global campaign assets—including imagery, digital content and point-of-sale and retail materials—to balance brand consistency with local market relevance.
- Partner with Digital, E-commerce and Sales teams to create seamless online and offline consumer journeys from awareness to purchase.
- Coordinate with Retail and Education teams on counter and point-of-sale execution, training materials and the in-store consumer experience.
- Work with external agencies to brief, review and deliver creative and media assets aligned with brand and business objectives.
- Monitor product performance, sales trends, market share and competitor activity, turning data into actionable recommendations.
- Track and manage the product line’s marketing budget and sales forecast, optimizing spend allocation across channels.
- Prepare regular performance reviews and insight-driven presentations for management and cross-functional stakeholders.
Qualifications
- Expertise in brand management and product launches, including hands-on management of end-to-end launch timelines.
- Consumer insights and analytical skills, with the ability to turn data into clear business recommendations.
- Knowledge of digital marketing across e-commerce and social and content platforms.
- Strong project management skills, with the ability to manage multiple priorities and cross-functional timelines simultaneously.
- Strong communication skills in English and Mandarin, with the ability to engage effectively with diverse, multicultural stakeholders.
- At least 3 years of experience in brand or product marketing, ideally in beauty, FMCG or related consumer industries.
- An entrepreneurial mindset; proactive, detail-oriented, and comfortable owning a product line end-to-end.
Skills
Experience
3+ years in brand or product marketing, ideally in beauty, FMCG or related consumer industries
Workplace
The successful candidate will be located in Shanghai, Shanghai, China.
Explore jobs in China.
Culture
At a Helena Rubinstein counter, advisors connect the client’s routine with the house’s treatments. The work draws on knowledge of formulas, application techniques and the differences between ranges.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Helena Rubinstein, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Manager», «Product Line Manager», «Marketing Manager», «Product Launch Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.