- Employment
- Full-Time
- Seniority
- Supervisor
- Department
- Retail & Boutique Operations
- Posted
- Nov 4, 2026
About Helena Rubinstein
Helena Rubinstein built her skincare business in Melbourne in 1902 around a cream called Valaze. Today the house develops facial treatments and skincare ranges including Replasty.
The Counter Manager leads the Helena Rubinstein team at MixC Wenzhou, driving sales performance, consumer relationships, service standards, counter operations and team development. The role is full-time and includes brand training, performance bonuses, statutory social insurance and housing fund, supplementary medical insurance, company benefits, and paid annual and sick leave.
Role & Responsibilities
- Lead and coach the team to achieve sales targets; manage, allocate and monitor performance indicators.
- Improve counter service standards to deliver an outstanding consumer experience and strengthen consumer relationships.
- Manage counter consumer relationships and develop plans to retain existing customers and acquire new ones.
- Maintain strong working relationships with department stores and shopping centres, support their initiatives and build the brand’s reputation in the local retail district.
- Monitor market trends and competitors, identify the counter’s strengths and develop sales opportunities.
- Ensure the counter and team members comply with company policies and maintain the brand image.
- Use and maintain beauty retail systems, beauty equipment and digital tools relevant to the counter.
- Manage counter merchandise and inventory, ensuring accurate stock counts and records.
- Monitor team performance, identify gaps, coordinate training, recommend solutions and coach team members.
- Manage, motivate and develop team members.
- Ensure staffing meets the counter’s business needs and allocate schedules and work tasks appropriately.
- Communicate effectively with team members, relay information in both directions, strengthen team loyalty, encourage openness and collaboration, and maintain high morale.
Qualifications
- Passion for the beauty retail industry.
- Strong communication skills and clear self-expression.
- Strong people-management skills.
- Strong service orientation.
- Thoughtful, career-minded and resilient at work.
- More than 2 years of relevant work experience preferred.
Skills
Experience
More than 2 years of relevant work experience preferred.
Benefits
Brand-specific professional training and a group training programme; performance bonuses; statutory five social insurances and housing fund; supplementary commercial medical insurance; periodic company benefits, including holiday benefits, employee purchases and free products; paid annual leave and sick leave.
Culture
At a Helena Rubinstein counter, advisors connect the client’s routine with the house’s treatments. The work draws on knowledge of formulas, application techniques and the differences between ranges.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Helena Rubinstein, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Beauty Counter Manager», «Beauty Retail Supervisor», «Cosmetics Retail Team Leader», «Beauty Department Supervisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.