- Employment
- Contract
- Seniority
- Mid-Level
- Department
- Creative, Design & Styling
- Posted
- Nov 4, 2026
About Helena Rubinstein
Helena Rubinstein built her skincare business in Melbourne in 1902 around a cream called Valaze. Today the house develops facial treatments and skincare ranges including Replasty.
Helena Rubinstein seeks a Product Marketing Manager in Shanghai to own a product line and translate brand strategy into launches, campaigns and consumer experiences for China. The role leads integrated campaign execution, cross-functional and agency collaboration, performance tracking, budgeting and forecasting on a fixed-term contract.
Role & Responsibilities
- Own a product line within the brand portfolio, translating brand strategy into launches, campaigns and consumer experiences for the China market.
- Lead end-to-end product launches and integrated marketing campaigns, from concept, positioning and creative briefing through on-brand, on-time delivery.
- Manage the launch calendar and critical path across formula, packaging, regulatory and go-to-market workstreams, flagging risks to management early.
- Adapt global campaign assets, including imagery, digital content and POS/retail materials, to balance brand consistency with local market relevance.
- Partner with Digital, E-commerce and Sales teams to deliver seamless online and offline consumer journeys from awareness to purchase.
- Coordinate with Retail and Education teams on counter/POS execution, training materials and the in-store consumer experience.
- Brief external agencies and review and deliver creative and media assets aligned with brand and business objectives.
- Monitor product performance, sales trends, market share and competitor activity, translating data into actionable recommendations.
- Track and manage the product line’s marketing budget and sales forecast, optimizing spend allocation across channels.
- Prepare regular performance reviews and insight-led presentations for management and cross-functional stakeholders.
Qualifications
- Expertise in brand management and product launches, including hands-on management of end-to-end launch timelines.
- Consumer insights and analytical skills, with the ability to turn data into business recommendations.
- Knowledge of digital marketing across e-commerce and social/content platforms.
- Strong project management skills, with the ability to manage multiple priorities and cross-functional timelines simultaneously.
- Strong communication skills in English and Mandarin, and the ability to engage effectively with diverse, multicultural stakeholders.
- At least 3 years of experience in brand or product marketing, ideally in beauty, FMCG or related consumer industries.
- An entrepreneurial mindset; proactive, detail-oriented and comfortable owning a product line end to end.
Skills
Experience
3+ years in brand/product marketing, ideally in beauty, FMCG or related consumer industries.
Workplace
The successful candidate will be located in Shanghai, Shanghai, China.
Explore jobs in China.
Culture
At a Helena Rubinstein counter, advisors connect the client’s routine with the house’s treatments. The work draws on knowledge of formulas, application techniques and the differences between ranges.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Helena Rubinstein, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Product Marketing Manager», «Product Line Manager», «Marketing Manager», «Product Launch Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.