- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Posted
- Nov 4, 2026
About Helena Rubinstein
Helena Rubinstein built her skincare business in Melbourne in 1902 around a cream called Valaze. Today the house develops facial treatments and skincare ranges including Replasty.
The Beauty Advisor represents Helena Rubinstein in Xining, providing expert brand consultations, personalised product recommendations and an exceptional customer experience while achieving sales targets. The role also covers customer relationship development, counter operations, merchandising, stocktaking and compliance. Full-time position.
Role & Responsibilities
- Provide expert brand advice and an exceptional customer experience while achieving sales targets.
- Meet company sales objectives.
- Use sales techniques to recommend suitable products and deliver professional, personalised experiences that meet customer expectations.
- Build and maintain customer relationships, recruit new customers and strengthen customer loyalty.
- Work effectively with department store and mall staff.
- Monitor beauty market trends and competitor activity.
- Apply brand and category knowledge, including skincare, makeup techniques and fragrance.
- Identify customer needs, provide personalised consultations, recommend suitable products and support customers in trying products.
- Represent the brand through attentive service and after-sales support; understand customer profiles and follow up with customers with empathy and effective communication.
- Complete daily tasks assigned by the counter manager, including merchandising, cleaning and stocktaking, and safeguard store and counter property.
- Use relevant retail systems, beauty equipment and digital tools.
- Follow company compliance policies and uphold the brand image.
Qualifications
- Knowledge of the brand and its products.
- Ability to uphold the brand's culture and values.
- Understanding of beauty market and consumer trends.
- Knowledge of company and brand policies and procedures.
- Familiarity with digital tools.
- Passion for the beauty retail industry.
- Strong communication skills and clear expression.
- Strong learning and adaptability skills, with a team-oriented approach.
- Strong service orientation.
- Resilience at work.
Skills
Benefits
Professional training courses for the brand; performance bonus scheme; statutory five social insurances and housing fund; supplementary commercial medical insurance; regular company benefits including holiday benefits, employee purchases and free products; paid annual leave and sick leave.
Culture
At a Helena Rubinstein counter, advisors connect the client’s routine with the house’s treatments. The work draws on knowledge of formulas, application techniques and the differences between ranges.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Helena Rubinstein, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Beauty Consultant», «Cosmetics Advisor», «Beauty Sales Consultant», «Skincare Advisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.