- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Posted
- Nov 4, 2026
About Helena Rubinstein
Helena Rubinstein built her skincare business in Melbourne in 1902 around a cream called Valaze. Today the house develops facial treatments and skincare ranges including Replasty.
The Beauty Advisor represents Helena Rubinstein in Ürümqi, delivering personalised beauty consultations and customer experiences, achieving sales targets, building customer loyalty and supporting counter operations. The role is full-time and includes brand-specific training, performance bonuses, insurance, periodic company benefits, and paid annual and sick leave.
Role & Responsibilities
- Provide professional brand consultations and an exceptional customer experience while achieving sales targets.
- Meet all sales objectives set by the company.
- Use sales techniques to recommend appropriate products and deliver professional, personalised experiences that meet customers’ expectations.
- Manage customer relationships across the full customer journey, recruit new customers and build customer loyalty.
- Work effectively with department store and shopping mall staff.
- Monitor beauty market trends and competitor activity.
- Maintain knowledge of the brand and product categories, including skincare, makeup techniques and fragrance.
- Identify customer needs, provide personalised consultations, recommend suitable products and support customers in trying them.
- Represent the brand through a positive service attitude and after-sales service; understand customer profiles and maintain timely contact and follow-up with empathy and strong communication.
- Carry out daily tasks assigned by the counter manager, including merchandising, cleaning and stocktaking, and safeguard store and counter assets.
- Use relevant retail systems, beauty equipment and digital tools.
- Comply with company policies and maintain the brand image.
Qualifications
- Demonstrate knowledge of the brand and its products.
- Embody the brand’s culture and values.
- Understand beauty market and consumer trends.
- Understand company and brand policies and procedures.
- Be proficient in using digital tools.
- Have a passion for the beauty retail industry.
- Have strong communication skills and clear verbal expression.
- Demonstrate strong learning and adaptability, with a team-oriented approach.
- Show a strong commitment to customer service.
- Demonstrate resilience at work.
Skills
Workplace
This position is based in Ürümqi, Xinjiang Uyghur Autonomous Region, China.
Explore jobs in China.
Benefits
Brand-specific professional training; performance bonus scheme; statutory social insurance and housing fund; supplementary commercial medical insurance; periodic company benefits, including holiday benefits, employee purchases and free products; paid annual leave and sick leave.
Culture
At a Helena Rubinstein counter, advisors connect the client’s routine with the house’s treatments. The work draws on knowledge of formulas, application techniques and the differences between ranges.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Helena Rubinstein, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Beauty Consultant», «Beauty Sales Advisor», «Cosmetics Advisor», «Skincare Consultant», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.