Hamilton Brand Manager
- Seniority
- Mid-Level
- Industry
- Fine Watches & Horology
- Posted
- Apr 29, 2026
About Hamilton
Hamilton is a storied watchmaker that fuses American design heritage with Swiss precision. Part of the Swatch Group, Hamilton is recognised for its cinematic legacy and for producing timepieces that balance authenticity with technical innovation. As a maison within a global group, Hamilton combines independent creative identity with access to the Swatch Group’s international resources.
Hamilton (Swatch Group) seeks a Brand Manager in Toronto to lead brand strategy, campaigns and product launches for Hamilton watches.
Role & Responsibilities
- Define and execute the brand strategy to strengthen Hamilton’s positioning and heritage across assigned markets and channels.
- Plan and deliver cross-channel marketing campaigns (brand, product, digital, PR and events) from concept through measurement.
- Lead product launch planning and go-to-market activities in close collaboration with product, sales, retail and wholesale partners.
- Manage external agencies and suppliers to ensure creative, media and PR execution aligns with brand standards and KPIs.
- Translate consumer and market insights into actionable briefs, assortment priorities and promotional calendars.
- Own brand guidelines and ensure consistent brand expression across all touchpoints, including retail, e‑commerce and communications.
- Monitor performance metrics and ROI; optimise spend and tactics against objectives and report results to stakeholders.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications or related discipline; MBA or advanced degree advantageous.
- Minimum 5 years’ progressive experience in brand or product marketing, ideally within watches, luxury goods or premium consumer brands.
- Proven track record of developing and executing integrated marketing campaigns and product launches.
- Experience managing agency relationships and coordinating cross-functional teams (sales, retail, digital, trade).
- Excellent project and budget management skills with strong analytical capability to measure campaign effectiveness.
- Exceptional written and verbal communication skills and an eye for brand detail.
Skills
Experience
At least 5 years of brand or marketing experience with demonstrable success in integrated campaigns and product launches; prior exposure to luxury watches or premium consumer categories is preferred.
Education
Bachelor’s degree in Marketing, Business, Communications or a related field; MBA or advanced marketing qualification is a plus.
Workplace
The successful candidate will be located in Toronto, Ontario, Canada.
Culture
Hamilton blends a strong heritage narrative with a forward-looking, design-oriented mindset; employees typically operate at the intersection of storytelling and technical excellence. As a member of the Swatch Group, the brand offers a collaborative environment that values craftsmanship, creativity and a results-driven approach.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Hamilton, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Marketing Manager», «Marketing Manager — Brand», «Product & Brand Manager», «Heritage Brand Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.