Guerlain Trade Marketing Manager

Location
Employment Full-Time
Seniority Manager
Department Retail & Boutique Operations
Industry Perfumes, Cosmetics & Prestige Beauty
Posted Apr 12, 2026
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Guerlain (Düsseldorf) seeks a Trade Marketing Manager to lead POS activations, trade strategy and a junior hire in a hybrid role.

Overview

Guerlain is a heritage French maison within the LVMH group, renowned for its fragrances, skincare, make-up and spa expertise. The brand blends artisanal savoir‑faire with modern beauty innovation and offers a creative, purpose‑driven environment that operates within the broader resources and talent development programmes of LVMH.

Role & Responsibilities

  • Lead and develop a Junior Trade Marketing Manager, fostering a culture of creativity, agility and commercial excellence.
  • Implement the trade marketing plan in alignment with the business and POS strategy.
  • Design and optimise customer‑specific marketing solutions in close collaboration with the marketing team.
  • Partner with Sales & Retail teams to analyse sales opportunities and channel gaps and propose targeted activation plans.
  • Build and maintain strong relationships with retail partners to strengthen collaboration and grow the business.
  • Plan, manage and execute large POS activations, including mega podiums and sales conventions.
  • Create and deliver premium in‑store activation concepts such as masterclasses and exclusive events that embody the brand.
  • Define forecasts and strategy for POSM materials, GWPs, samples and testers; ensure profitability tracking and A&P budget follow‑up.
  • Manage local suppliers to guarantee consistency and quality of locally produced materials.
  • Prepare reporting to HQ in cooperation with the marketing team.

Qualifications

  • Academic degree in business administration, marketing or a related discipline.
  • Minimum 2–3 years of trade marketing experience; experience in luxury or beauty brands preferred.
  • Proven ability to develop customers and translate commercial insight into action plans.
  • Demonstrable strategic, analytical and financial acumen with strong forecasting experience.
  • Experience managing or mentoring junior staff.
  • Fluent German and English with excellent communication and presentation skills.

Skills

MS Office Trade marketing strategy POSM planning Forecasting A&P budget analysis Event & activation planning Vendor management Retail analytics

Experience

Minimum 3 years of progressive experience in trade or retail marketing, ideally within the luxury or beauty sector, including hands‑on management of POS activations and at least some people‑management responsibility.

Education

Degree in Business Administration, Marketing, or a related field.

Workplace

This position is based in Düsseldorf, North Rhine-Westphalia, Germany.

Benefits

30 days annual leave (full‑time); capital‑forming savings (Vermögenswirksame Leistungen); company pension scheme; annual allocation of complimentary and discounted Guerlain and LVMH beauty products; internal learning and development programmes within LVMH; Urban Sports access; employee discounts via the corporate benefits portal.

Culture

Guerlain combines a long-standing artisanal heritage with contemporary beauty innovation, operating within the LVMH group's ecosystem. The workplace emphasises creativity, collaboration and high standards of craftsmanship while offering development opportunities across the group.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

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Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Guerlain, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Marketing Manager», «POS Marketing Manager», «Channel Marketing Manager», «Field Marketing Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.