Guerlain Trade Marketing Manager
Guerlain is hiring a Trade Marketing Manager in Düsseldorf. Lead POS activations, trade strategy and retail partnerships for the LVMH beauty brand.
Overview
Guerlain is a heritage luxury beauty house within the LVMH Perfumes & Cosmetics division, known for artisanal fragrance, skincare and make-up. As an employer it emphasizes craftsmanship, creativity and brand excellence while offering international career pathways and development opportunities across the LVMH group.
Role & Responsibilities
- Lead and develop a Junior Trade Marketing Manager, fostering creativity, agility and high-performance standards
- Implement the trade marketing plan aligned with business and POS strategy
- Design and optimise customer- and channel-specific marketing solutions in coordination with the marketing team
- Analyse sales performance and channel gaps with Sales & Retail to recommend and execute action plans
- Build and maintain strong relationships with retail partners to deepen collaboration and grow the business
- Own large-scale POS activations (e.g. mega podiums, sales conventions) and local event programmes such as masterclasses
- Forecast and define strategy for POSM materials including GWPs, samples and testers; ensure consistency of locally produced materials
- Manage local suppliers and control A&P budget, perform profitability analysis and report to HQ together with marketing
Qualifications
- Bachelor’s degree in business administration, marketing or a related discipline
- Minimum 3 years of trade marketing experience, preferably in the luxury or beauty sector
- Proven ability to develop customer growth strategies with sound commercial acumen
- Strong organisational skills with demonstrable project ownership and cross-functional collaboration
- Excellent communication and presentation skills in German and English
Skills
Experience
Minimum 3 years in trade marketing or retail activation, ideally within the luxury or beauty industry; experience leading or mentoring junior staff.
Education
Bachelor's degree in business administration, marketing or equivalent.
Workplace
This position is based in Düsseldorf, North Rhine-Westphalia, Germany. Cerulean lists 42 open roles in Düsseldorf, including 2 posted recently. The broader North Rhine-Westphalia area accounts for 56 active listings on Cerulean, 3 of which are new. In Germany as a whole, Cerulean currently features 375 open positions, with 9 posted this week.
Benefits
Open, familial culture with flat hierarchies and a 'du' culture; product allocation and employee discounts on Guerlain and LVMH beauty products; 30 days annual leave (full-time); vermögenswirksame Leistungen; company pension (betriebliche Altersvorsorge); internal LVMH training and development programmes; Urban Sports membership options; employee offers via the "corporate benefits" portal.
Culture
Guerlain combines luxury heritage with a creative, collaborative workplace. Teams are passionate about beauty, encouraged to innovate and supported by LVMH-wide development programmes and a collegial, flat-hierarchy environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.