- Employment
- Temporary
- Seniority
- Senior
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Nov 9, 2026
About Guerlain
Founded in Paris in 1828, Guerlain is one of the world’s most storied maisons of fragrance, beauty and skincare, renowned for its artisanal excellence, scientific innovation and enduring sense of French elegance. As an employer, Guerlain offers the opportunity to contribute to a living heritage where creativity, craftsmanship and responsible luxury meet. Its teams span perfumery, retail excellence, research, marketing, supply chain and corporate functions, united by a passion for exceptional products and client experience. With a strong commitment to biodiversity, sustainability and the preservation of savoir-faire, Guerlain attracts talents who aspire to shape the future of beauty while honoring nearly two centuries of legacy.
Guerlain is hiring a Senior Marketing Executive for a full-time, temporary six-month maternity cover in Hong Kong. The role executes digital marketing and e-commerce campaigns, supports PR and editorial activity for Hong Kong and Macau, coordinates events and reporting, and provides project and administrative support.
Role & Responsibilities
- Execute digital marketing campaigns across SEO, PPC, social media, email marketing and content marketing channels.
- Create and curate content for the website, blog, email campaigns and other digital platforms, adapting messaging for different audiences and channels.
- Assist with campaigns across alternative digital channels, including influencer marketing and content partnership programmes.
- Develop, implement and optimise email marketing campaigns, including list segmentation, A/B testing and performance tracking.
- Conduct keyword research, implement on-page and off-page SEO tactics, and monitor website ranking performance.
- Manage the e-commerce platform, including product listings, pricing, promotions and customer service inquiries.
- Monitor and analyse campaign performance, prepare regular reports and identify areas for improvement.
- Support the planning and execution of annual PR and editorial activities for Hong Kong and Macau, aligned with budgets, KPIs and ROI.
- Coordinate PR events and campaigns, managing logistics, execution and reporting.
- Create content for press releases, media kits and social media channels to support PR and communications.
- Build and maintain relationships with media, influencers, stylists and celebrity management to secure coverage opportunities.
- Monitor media coverage and social media mentions, and escalate potential issues.
- Assist with budget tracking, purchase order creation and invoice processing.
- Develop project plans, assign tasks and track progress against project milestones.
- Prepare daily, weekly, monthly, quarterly and annual reports to track project performance and identify opportunities for improvement.
Qualifications
- At least 3 years of relevant experience in digital marketing, e-commerce or integrated marketing communications.
- Native or fluent written and spoken Cantonese; professional proficiency in English and Mandarin.
- Hands-on experience executing end-to-end multi-channel campaigns, including SEM, SEO, social media management, content creation and lifecycle email marketing.
- Experience managing e-commerce site operations; proficiency in interpreting user behaviour and campaign performance using GA4, Google Ad Manager and Salesforce is a strong advantage.
- Solid understanding of the Hong Kong and Macau media, stylist and KOL/influencer landscape, with strong interpersonal skills for relationship building and outreach.
- Strong coordination skills for executing PR events, managing guest lists, distributing media kits and tracking and monitoring media coverage.
- Ability to translate campaign metrics into actionable insights using web analytics tools to optimise conversion rates, ROI and the user journey.
- Detail-oriented approach to administrative workflows, including project milestone tracking, budget monitoring, purchase order generation and vendor invoice processing.
- High adaptability, strong problem-solving skills and a proactive approach to managing overlapping deadlines in a fast-paced environment.
Skills
Experience
At least 3 years of relevant experience in digital marketing, e-commerce or integrated marketing communications.
Workplace
This position is based in Hong Kong, Hong Kong.
Explore jobs in Hong Kong.
Culture
Guerlain cultivates a refined workplace culture rooted in French artistry, exceptional craftsmanship, and a deep respect for its heritage in fragrance and beauty. As an employer, it values creativity, excellence, and sustainability, encouraging teams to combine innovation with the Maison’s enduring sense of elegance and purpose.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.