Guerlain Senior CRM Executive
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Clienteling, CRM & VIP Relations
- Posted
- May 26, 2026
About %s
Guerlain is a storied French maison renowned for luxury perfumes, cosmetics and skincare. As part of the LVMH group, the brand combines heritage craftsmanship with contemporary beauty innovation and operates globally across retail and selective wholesale channels. Guerlain is known for high standards of client service and a strong emphasis on product excellence and sensory experience.
Guerlain seeks a Senior CRM Executive in Hong Kong (Hong Kong Island) to lead loyalty programmes, clienteling campaigns and CRM analytics for the luxury beauty maison.
Role & Responsibilities
- Lead end-to-end loyalty programme operations, including development, implementation and ongoing optimisation of Guerlain & You, Top Client Rewards and personalised initiatives.
- Design and execute customer lifecycle communications that deliver timely, relevant and segmented messaging across multiple channels to drive retention and value.
- Manage campaign planning and performance measurement; prepare regular CRM reports and translate data into actionable insights for growth.
- Plan, coordinate and deliver clienteling events, masterclasses and workshops, including vendor management, logistics, timelines and internal briefings.
- Provide first-line support and user briefing for the Bee Gold clienteling application; escalate technical issues and liaise with regional/IT teams to resolve user queries.
- Ensure CRM data quality and completeness; collaborate with IT to identify and rectify discrepancies and enhance system functionality.
- Work cross-functionally with Retail, Marketing, IT and Regional teams to align CRM activities with commercial objectives and frontline execution.
Qualifications
- Bachelor's degree in Marketing, Business Administration or a related field.
- Minimum 3 years' experience in CRM, loyalty programme management or related marketing roles; experience in beauty, cosmetics, luxury retail or fashion highly preferred.
- Proven ability to manage omnichannel CRM campaigns, clienteling initiatives and lifecycle communications.
- Strong analytical capability with experience producing actionable reports and interpreting campaign metrics.
- Demonstrated project and event management skills with attention to stakeholder alignment and operational detail.
- Excellent written and verbal communication skills, with experience briefing frontline teams and external vendors.
- Proactive problem-solver with a track record of recommending and implementing data-driven improvements.
Skills
Experience
Minimum 3 years of hands-on CRM, loyalty or customer-retention experience, ideally within beauty, cosmetics, luxury retail or fashion. Proven experience managing loyalty programmes, clienteling applications and cross-functional campaigns is required.
Education
Bachelor's degree in Marketing, Business Administration or related discipline.
Workplace
This position is based in Hong Kong, Hong Kong, China.
Culture
Guerlain blends a deep respect for artisanal heritage with a contemporary, innovation-focused approach to beauty. The working environment values meticulous client service, creativity in client engagement and close cross-functional collaboration with retail and regional teams.
About %s
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Guerlain, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «CRM & Loyalty Manager», «Clienteling & CRM Executive», «Customer Loyalty Executive», «CRM and Retention Specialist», «Loyalty Program Executive», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.