Guerlain Sales Manager Germany

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Location
DusseldorfNorth Rhine-WestphaliaGermany
Employment
Full-Time
Seniority
Manager
Posted
Mar 25, 2026

About Guerlain

Guerlain is a historic Parisian maison of luxury beauty and fragrances, renowned for craftsmanship, olfactory expertise and skincare innovation. As part of the LVMH group, Guerlain combines artisanal savoir‑faire with global distribution and offers career development opportunities across the wider LVMH Beauty network.

Guerlain seeks a Sales Manager in Düsseldorf, Germany to lead national retail & wholesale sales, drive sell‑in/sell‑out and manage a sales team.

Role & Responsibilities

  • Own national sell‑in and sell‑out performance for Germany; drive market share growth across assigned channels.
  • Develop and execute channel strategies with actionable plans for the field team (private specialist retail and wholesale).
  • Lead, inspire and manage a motivated sales team; cascade KPIs and ensure consistent execution at point of sale.
  • Conduct annual commercial negotiations with distribution partners and ensure contractual commitments are implemented.
  • Establish performance controls and continuous improvement measures; deliver YTD and YTG analyses versus KPIs to identify opportunities and risks.
  • Support Area Managers in key customer relationships and enable best‑in‑class retailer partnership management.
  • Proactively share market intelligence and field insights with KAM, Retail and Marketing to create cross‑functional synergies.

Qualifications

  • University degree or relevant vocational qualification with substantial commercial experience.
  • Minimum 5 years' experience in sales within beauty, luxury or premium sectors, with proven people‑management responsibility.
  • Fluent German and professional working proficiency in English.
  • Strong negotiation track record and demonstrable commercial/financial acumen.
  • Valid driving licence (category B) and willingness to travel across Germany.

Skills

MS Office (Excel, PowerPoint) Team leadership and people development Key account management Negotiation and contract management KPI analysis and performance management Strategic sales planning Relationship management and stakeholder engagement

Experience

Minimum five years of progressive sales experience in the beauty, luxury or premium segments, including responsibility for national accounts, channel strategy and team leadership.

Education

University degree or relevant vocational/professional qualification.

Workplace

This position is based in Dusseldorf, North Rhine-Westphalia, Germany.

Benefits

Informal, family‑style culture with flat hierarchies and a 'Du' policy; annual quota of free and discounted Guerlain and other LVMH Beauty products; 30 days annual leave (full‑time); vermögenswirksame Leistungen; company pension (betriebliche Altersvorsorge); internal LVMH development and training programmes; Urban Sports access; employee discounts via the corporate benefits portal.

Culture

Guerlain cultivates a creative, craftsmanship‑led workplace that values excellence, attention to detail and heritage. The environment is collaborative and supportive, with opportunities to grow within the LVMH group and contribute to high‑impact retail and brand initiatives.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Guerlain, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «National Sales Manager — Germany», «Head of Sales, Germany», «Key Account & Retail Sales Manager», «Commercial Sales Lead — Germany», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.