Guerlain Retail Sales Manager
- Location
- Bilbao Basque Country Spain
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Posted
- Oct 2, 2026
About Guerlain
Founded in Paris in 1828, Guerlain is one of the world’s most storied maisons of fragrance, beauty and skincare, renowned for its artisanal excellence, scientific innovation and enduring sense of French elegance. As an employer, Guerlain offers the opportunity to contribute to a living heritage where creativity, craftsmanship and responsible luxury meet. Its teams span perfumery, retail excellence, research, marketing, supply chain and corporate functions, united by a passion for exceptional products and client experience. With a strong commitment to biodiversity, sustainability and the preservation of savoir-faire, Guerlain attracts talents who aspire to shape the future of beauty while honoring nearly two centuries of legacy.
The Retail Sales Manager develops Guerlain as a brand ambassador and manages the region’s points of sale, driving sell-out and market share. Responsibilities include merchandising, commercial agreement follow-up, store-team coordination, sales analysis and product training. This is a permanent, full-time, on-site position based in the Basque Country.
Role & Responsibilities
- Represent Guerlain as a brand ambassador at points of sale, communicating its values.
- Maintain and enhance the brand’s in-store image, execute merchandising guidelines, and improve product placement.
- Manage point-of-sale advertising materials for store events, ensuring timely and correct implementation.
- Place tester orders for each store according to its potential.
- Report on stock, sales and competitors as requested by the manager.
- Coordinate and motivate store teams.
- Plan visit schedules.
- Work with sales representatives and other departments to achieve brand objectives in line with each retailer’s annual plan.
- Monitor and report with each sales representative on compliance with commercial agreements reached by the brand.
- Build in-depth knowledge of product benefits and features to train store teams, engage staff, and encourage use of the online training platform.
- Deliver product training in line with the marketing plan to increase engagement with Guerlain and enable store teams to provide consumers with a better shopping experience.
- Support product sales at points of sale agreed with clients during key commercial periods and launches, meeting promotional objectives and increasing the territory’s market share.
Qualifications
- Degree or vocational qualification in Business Administration.
- Proficiency in Microsoft Office, including Excel, PowerPoint and Word.
- Good command of French; mandatory.
- Willingness to travel.
- Valid driving licence.
- At least 2 years of sales experience; luxury perfumery and cosmetics experience is valued.
- Experience managing point-of-sale teams and achieving sales targets.
- Dynamic, proactive, customer-focused commercial profile.
- Negotiation and networking skills.
- High degree of autonomy.
Skills
Experience
At least 2 years of sales experience; luxury perfumery and cosmetics experience is valued. Experience managing point-of-sale teams and achieving sales targets.
Education
Degree or vocational qualification in Business Administration.
Workplace
The role is situated in Bilbao, Basque Country, Spain.
Benefits
A competitive package including salary, benefits and perks; daily learning opportunities; international career prospects and ongoing development across 75 Maisons.
Culture
Guerlain cultivates a refined workplace culture rooted in French artistry, exceptional craftsmanship, and a deep respect for its heritage in fragrance and beauty. As an employer, it values creativity, excellence, and sustainability, encouraging teams to combine innovation with the Maison’s enduring sense of elegance and purpose.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Guerlain, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Point of Sale Manager», «Retail Operations Manager», «Field Sales Manager», «Territory Sales Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.