Guerlain Retail Sales Animator

Location
Employment Full-time
Seniority Entry-Level
Posted ✦ Today
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Guerlain — Retail Sales Animator in Marseille. Lead in‑store activations, coach retail teams and drive sell‑out for the Parfums & Cosmétiques division.

Overview

Guerlain is a historic French maison renowned for luxury perfumes, skincare, makeup and spa experiences. Operating within the Parfums & Cosmétiques division of the LVMH group, the brand combines artisanal savoir‑faire with rigorous product and client standards, offering roles that emphasize craftsmanship, client experience and brand stewardship.

Role & Responsibilities

  • Act as a visible brand ambassador in assigned stores, embodying and transmitting Guerlain’s values to clients and retail teams.
  • Drive sell‑out and market share growth across the designated perimeter through targeted in‑store activations and regular performance reviews.
  • Design, deliver and follow up on product, brand and sales trainings for store teams, freelance consultants and regional staff; coach and mentor advisers to elevate knowledge and service standards.
  • Plan and execute retail animations and promotional operations, monitor quantitative and qualitative results (including Ophone reporting) and coordinate with retail managers to maximise impact.
  • Ensure rigorous compliance with internal processes: stock management, special orders, replenishment alerts (Klee), merchandising and planogram execution.
  • Maintain active market and competitor observation, produce regular field reports for sector managers and collaborate closely with sector chiefs and central teams (marketing, commercial).

Qualifications

  • Associate degree (BTS) or equivalent diploma from business or commerce school.
  • First professional experience in retail or beauty sales is required.
  • Intermediate proficiency in English.
  • Valid category B driving licence and ability to travel across the assigned sector.
  • Availability to work weekends, including Sundays.
  • Proven aptitude for client service, strong interpersonal skills and a results‑driven mindset.

Skills

Microsoft Office Microsoft Teams Ophone Klee Merchandising and planogram execution Sell‑out analysis and retail KPI tracking Coaching, training and team animation Stock management and order follow‑up Customer experience management

Experience

Entry‑level candidate with at least one retail experience; prior exposure to beauty or aesthetic services is preferred. Demonstrated experience in customer-facing sales, coaching colleagues or running store activations is an advantage.

Education

BTS or equivalent (business, commerce or retail diploma).

Workplace

The successful candidate will be located in Marseille, Provence-Alpes-Côte d'Azur, France. 8 luxury roles are listed in Marseille on Cerulean, 2 posted in the last 48 hours. Across the Provence-Alpes-Côte d'Azur region, Cerulean lists 177 open positions — 5 listed in the past two days. Cerulean currently advertises 4.275 open roles in France, including 127 added in the last 48 hours.

Culture

Guerlain combines a heritage luxury ethos with a strong focus on client experience, craftsmanship and innovation. The working environment values high standards, collaborative coaching and a commitment to brand excellence across commercial and experiential touchpoints.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.