Guerlain Retail Sales Animator
Guerlain Lille — Retail Sales Animator (Full‑time). Lead retail activations, train teams and drive sales for Guerlain in Lille.
Overview
Guerlain is a French luxury house renowned for its perfumes, skincare, makeup and spa expertise. As part of the LVMH group, the Maison blends artisanal craftsmanship, scientific innovation and refined customer experiences, emphasising heritage, creativity and responsible sourcing across its global retail network.
Role & Responsibilities
- Act as the Maison’s ambassador in assigned stores, embodying Guerlain’s brand values and ensuring premium client experiences.
- Drive sell-out and market share growth across the assigned perimeter through targeted in-store activations and commercial follow-up.
- Plan, implement and animate regular point-of-sale events and promotional activities; monitor performance and deliver quantitative and qualitative post-event reports.
- Train, coach and develop boutique teams and freelance consultants on brand ADN, product knowledge and selling techniques; present new launches in-store.
- Coordinate closely with retail managers, area managers and store teams to align on targets, merchandising and promotional execution.
- Manage inventory processes and stock alerts, place special orders, monitor out-of-stock situations and ensure compliance with merchandising planograms.
- Maintain active market and competitor observation and report insights to the commercial team; produce regular sector and store reports.
- Ensure rigorous use of internal tools and processes (Ophone, Klee, reporting platforms) and respond proactively to requests from France leadership via Teams.
Qualifications
- Degree: Bac+2 (BTS), business school diploma or equivalent.
- Driving licence (category B) and mobility across the assigned sector.
- Intermediate level of spoken and written English.
- Proven interpersonal skills with a strong client-service orientation and a commercial mindset.
- Ability to analyse sales data, produce concise reports and draw actionable conclusions.
- Comfort with training, coaching and public-facing presentation.
Skills
Experience
Entry-level role; a first experience in retail is expected. Experience in beauty, cosmetics or luxury retail and prior involvement in in-store activations or sales training is an advantage.
Education
Bac+2 (BTS), ESC or equivalent business/commerce qualification.
Workplace
The role is situated in Lille, Hauts-de-France, France. There are currently 9 open positions in Lille on Cerulean, with 1 added recently. Within Hauts-de-France, Cerulean currently features 41 open roles, including 2 recent additions. Across France, Cerulean lists 4.275 open roles — 127 of them newly added.
Culture
Guerlain combines a strong heritage and artisanal savoir‑faire with a modern commitment to excellence and sustainability. The retail environment emphasises training, coaching and collaborative teamwork, with high standards for client experience and brand representation.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.