- Employment
- Contract
- Seniority
- Mid-Level
- Department
- Merchandising, Buying & Planning
- Posted
- Oct 30, 2026
About Guerlain
Founded in Paris in 1828, Guerlain is one of the world’s most storied maisons of fragrance, beauty and skincare, renowned for its artisanal excellence, scientific innovation and enduring sense of French elegance. As an employer, Guerlain offers the opportunity to contribute to a living heritage where creativity, craftsmanship and responsible luxury meet. Its teams span perfumery, retail excellence, research, marketing, supply chain and corporate functions, united by a passion for exceptional products and client experience. With a strong commitment to biodiversity, sustainability and the preservation of savoir-faire, Guerlain attracts talents who aspire to shape the future of beauty while honoring nearly two centuries of legacy.
Guerlain is seeking a proactive, results-oriented Trade Marketing Executive to drive sales, customer engagement and brand growth through omnichannel retail marketing. The role covers retail activations, launch campaigns, retailer and vendor partnerships, performance analysis and marketing administration. This is a permanent, full-time, one-year contract.
Role & Responsibilities
- Implement retail marketing plans, promotional programmes, gifting strategies and consumer events aligned with the trade calendar.
- Support tactical promotional strategies, monitor resources and deliver performance insights.
- Monitor marketing timelines to ensure retail promotions are executed flawlessly and on schedule.
- Coordinate with Retail, IT and Supply Chain teams on end-to-end retail execution, inventory allocation and system deployment.
- Build partnerships with key retailers to secure promotional space and maximise trade business opportunities and channel performance.
- Support the creation of channel- and audience-specific marketing materials, ensuring brand consistency and campaign effectiveness.
- Assist with end-to-end marketing campaign execution and go-to-market plans for new product launches.
- Collaborate with external agencies, joint-promotion partners and vendors to deliver campaign communications on time.
- Work with the internal marketing team to maintain cohesive brand storytelling across consumer touchpoints.
- Prepare promotional reports, analyse campaign effectiveness and identify actionable insights for future optimisation.
- Conduct market research and competitive analysis across digital, social and retail touchpoints to identify trends and target-audience opportunities.
- Support day-to-day administration, including budget tracking, invoice processing and purchase-order administration.
- Execute time-sensitive marketing initiatives and ad hoc business requests to support revenue goals.
Qualifications
- Degree in Marketing or a related field.
- Relevant experience, preferably in beauty and FMCG, with a retail marketing background.
- Professional fluency in written and spoken Cantonese, English and Mandarin.
Skills
Experience
Minimum 3 years; 2–3 years of relevant experience stated.
Education
Degree in Marketing or a related field.
Workplace
This position is based in Hong Kong, Hong Kong.
Explore jobs in Hong Kong.
Culture
Guerlain cultivates a refined workplace culture rooted in French artistry, exceptional craftsmanship, and a deep respect for its heritage in fragrance and beauty. As an employer, it values creativity, excellence, and sustainability, encouraging teams to combine innovation with the Maison’s enduring sense of elegance and purpose.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Guerlain, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Trade Marketing Executive», «Trade Marketing Specialist», «Marketing Campaign Executive», «Channel Marketing Executive», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.