Guerlain Retail Marketing & CRM Intern

About Guerlain

Founded in Paris in 1828, Guerlain is one of the world’s most storied maisons of fragrance, beauty and skincare, renowned for its artisanal excellence, scientific innovation and enduring sense of French elegance. As an employer, Guerlain offers the opportunity to contribute to a living heritage where creativity, craftsmanship and responsible luxury meet. Its teams span perfumery, retail excellence, research, marketing, supply chain and corporate functions, united by a passion for exceptional products and client experience. With a strong commitment to biodiversity, sustainability and the preservation of savoir-faire, Guerlain attracts talents who aspire to shape the future of beauty while honoring nearly two centuries of legacy.

Role & Responsibilities

• Deploy and support 360° retail marketing initiatives aligned with seasonal calendars and product launches, including trade activations and in-store/out-of-store events via operational briefs and monitoring
• Coordinate and execute experiential events (masterclasses, workshops, out-of-store activations) designed to maximize client retention and recruitment, particularly among VIP clientele
• Identify and develop strategic partnerships with aligned luxury brands, hotels, spas, and cultural institutions that reinforce Guerlain's heritage and positioning
• Establish and monitor quantitative and qualitative reporting frameworks, tracking KPIs and performance metrics
• Manage and nurture the client database through weekly and monthly sell-out analysis and performance tracking of key customer segments
• Create and deploy monthly retail marketing newsletters and dedicated communications for product launches and brand milestones
• Support the Bee Gold CRM application to enhance client targeting, segmentation, and personalization of communications
• Organize and oversee strategic product seeding initiatives for key launches and calendar moments targeting retail marketing clientele

Qualifications

• Bilingual in French and English; Dutch highly desirable
• University-level education or equivalent
• Proficiency with Microsoft Office suite (Excel and PowerPoint)
• Customer-oriented mindset with sensitivity to product and attention to detail
• Demonstrated organizational and structured thinking with rigor and perseverance
• Proactive and reactive disposition with initiative, customer service orientation, and results focus
• Autonomy and flexibility in managing multiple concurrent projects with clear prioritization
• Creative sensibility with aesthetic refinement aligned with luxury brand standards
• Strong interpersonal and team collaboration skills

Skills

Experience

Entry-level; no prior professional experience required, though internship candidates should demonstrate academic focus on marketing, business, or related disciplines.

Education

University-level education (bachelor's degree in progress or equivalent).

Workplace

Benefits

6-month structured internship program (January–July 2027); stimulating work environment with positive team ethos; exposure to Guerlain's heritage and the LVMH group ecosystem; opportunities for personal and professional development.

Culture

Guerlain cultivates a refined workplace culture rooted in French artistry, exceptional craftsmanship, and a deep respect for its heritage in fragrance and beauty. As an employer, it values creativity, excellence, and sustainability, encouraging teams to combine innovation with the Maison’s enduring sense of elegance and purpose.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.