Guerlain Retail Manager, Travel Retail
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Posted
- Sep 24, 2026
About Guerlain
Founded in Paris in 1828, Guerlain is one of the world’s most storied maisons of fragrance, beauty and skincare, renowned for its artisanal excellence, scientific innovation and enduring sense of French elegance. As an employer, Guerlain offers the opportunity to contribute to a living heritage where creativity, craftsmanship and responsible luxury meet. Its teams span perfumery, retail excellence, research, marketing, supply chain and corporate functions, united by a passion for exceptional products and client experience. With a strong commitment to biodiversity, sustainability and the preservation of savoir-faire, Guerlain attracts talents who aspire to shape the future of beauty while honoring nearly two centuries of legacy.
Guerlain seeks a Retail Manager for Travel Retail in Singapore to drive sales excellence and operational execution across airport stores and boutiques in Southeast Asia.
Role & Responsibilities
- Ensure achievement of airport stores, boutique, and shop-in-shop sales and profit targets on a daily, weekly, and monthly basis, aligned with corporate objectives
- Set, drive, and follow up on individual and collective sales objectives across all retail touchpoints
- Utilize business tools including sell-out reports, Power BI, and operator POS systems to maximize performance and identify improvement opportunities
- Conduct market research to identify competitors and regional consumer influences; communicate findings to cross-functional teams
- Ensure commercial viability and appropriate inventory levels across all retail locations while identifying in-store opportunities
- Manage the co-development and briefing of a sales ambassador team, providing ongoing coaching and professional development
- Ensure replication of Guerlain brand merchandising standards across all locations, including store presentation, planogramming, and product displays
- Participate in talent recruitment, retention strategies, and incentive program development in collaboration with training teams and local operators
- Support new store opening execution and expansion planning with Commercial, Retail, and Marketing teams
- Escalate critical performance issues and work collaboratively with Commercial and Retail Operations leadership to ensure operational and financial goals are achieved
- Maintain adherence to Guerlain and operator standard operating procedures, store discipline, and security protocols
Qualifications
- Minimum 5 years of retail management experience
- Minimum 2 years of multi-store management experience
- Proven ability to quickly analyze key business metrics and identify performance improvement opportunities
- Strong interpersonal and leadership skills with demonstrated ability to build effective business partnerships
- Experience managing effective teams across multiple locations and geographies
- Ability to work cross-functionally, cross-culturally, and cross-hierarchically
- Acute sense of brand awareness and consumer profile understanding
- Strong organizational skills with ability to manage competing priorities
- Proven experience recognizing and executing strategic opportunities
Skills
Experience
Minimum 5 years of retail management experience, including at least 2 years managing multiple retail stores. Travel retail experience is preferred but not required.
Education
7 or more years of combined college education and work experience may substitute for a formal degree; specific degree qualification not explicitly stated.
Workplace
This position is based in Singapore, Central, Singapore.
Culture
Guerlain cultivates a refined workplace culture rooted in French artistry, exceptional craftsmanship, and a deep respect for its heritage in fragrance and beauty. As an employer, it values creativity, excellence, and sustainability, encouraging teams to combine innovation with the Maison’s enduring sense of elegance and purpose.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Guerlain, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Travel Retail Operations Manager», «Regional Retail Supervisor», «Retail Boutique Director», «Travel Retail Business Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.