Guerlain Retail Coach and Sell-Out Developer
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Retail & Boutique Operations
- Posted
- Sep 8, 2026
About Guerlain
Founded in Paris in 1828, Guerlain is one of the world’s most storied maisons of fragrance, beauty and skincare, renowned for its artisanal excellence, scientific innovation and enduring sense of French elegance. As an employer, Guerlain offers the opportunity to contribute to a living heritage where creativity, craftsmanship and responsible luxury meet. Its teams span perfumery, retail excellence, research, marketing, supply chain and corporate functions, united by a passion for exceptional products and client experience. With a strong commitment to biodiversity, sustainability and the preservation of savoir-faire, Guerlain attracts talents who aspire to shape the future of beauty while honoring nearly two centuries of legacy.
Guerlain Retail Coach & Sell-Out Developer in Capelle aan den IJssel, Netherlands. Lead Beauty Consultants, drive sales, and elevate luxury retail excellence.
Role & Responsibilities
- Conduct regular on-site coaching sessions with Beauty Consultants at counter doors, providing constructive feedback and hands-on guidance to improve individual and team selling performance
- Develop personalized coaching plans for Beauty Consultants, addressing specific areas for improvement in selling skills, product knowledge, and customer engagement
- Reinforce Beauty Consultant training on new product launches, brand stories, and Guerlain's unique selling ceremonies
- Foster a culture of continuous learning and excellence among the retail team
- Review and discuss sales and customer feedback data with Commercial and Retail Project Manager to identify coaching opportunities and track the effectiveness of coaching initiatives
- Actively support retail teams on the sales floor, leading by example in selling Guerlain products across all three axes to achieve weekly and monthly sell-out targets
- Optimize sales performance by driving key performance indicators through effective selling techniques and customer engagement
- Maintain the cleanliness and presentation of Guerlain make-up displays across all visited retail locations and provide guidance on visual merchandising to optimize the customer journey
- Monitor inventory levels and ensure optimal stock presence of Guerlain products, with particular attention to bestsellers
- Verify the availability and proper presentation of testers
- Ensure the consistent delivery of exceptional, memorable, and personalized customer experiences in line with Guerlain's standards
- Coach Beauty Consultants on advanced consultation techniques, objection handling, and creating immersive brand experiences
- Champion a customer-centric approach emphasizing loyalty building and bespoke service
- Act as a brand ambassador, embodying Guerlain's elegance and expertise in all interactions
- Adhere strictly to Guerlain's grooming guidelines, representing the brand with elegance and professionalism
Qualifications
- Proven experience of 5 years in luxury retail sales with strong emphasis on direct selling and achieving sales targets
- Demonstrated experience in coaching, training, and developing retail teams
- In-depth knowledge of fragrance, skincare, and make-up products, preferably within the luxury sector
- Exceptional communication, interpersonal, and presentation skills
- Ability to inspire and motivate a team, fostering a positive and high-performance work environment
- Deep understanding of luxury retail dynamics and customer service excellence
- Fluency in Dutch and English
- Proficiency in Microsoft Office Suite (PowerPoint, Excel, Word)
- Valid driving license (Category B) for frequent travel to various counter door locations
- Passion for the Guerlain brand and its heritage
Skills
Experience
Minimum 5 years of proven experience in luxury retail sales with a strong emphasis on direct selling and achieving sales targets, combined with demonstrated experience in coaching, training, and developing retail teams.
Workplace
This position is based in Capelle aan den IJssel, North Holland, Netherlands, within easy reach of Rotterdam.
Culture
Guerlain cultivates a refined workplace culture rooted in French artistry, exceptional craftsmanship, and a deep respect for its heritage in fragrance and beauty. As an employer, it values creativity, excellence, and sustainability, encouraging teams to combine innovation with the Maison’s enduring sense of elegance and purpose.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Guerlain, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Beauty Counter Coach», «Sales Performance Coach», «Retail Trainer and Sales Lead», «Beauty Consultant Coach», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.