Guerlain Retail & Trade Marketing Manager
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- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Posted
- May 17, 2026
About Guerlain
Guerlain is an iconic French maison in the perfumes & cosmetics sector and a member of the LVMH group. The brand is known for its heritage craftsmanship, refined olfactory and beauty expertise, and an emphasis on elevated client experiences across both wholesale and direct channels.
Guerlain seeks a Retail & Trade Marketing Manager in Brussels to drive retail performance and clienteling across the Belux network.
Role & Responsibilities
- Define and execute the annual trade marketing plan for all Belux retailers, aligning retailer-level plans with brand strategy, budgets and HQ guidelines.
- Act as the primary Guerlain contact for key retailers (ICI PARIS XL, April, Paris 8, INNO), coordinating POS visibility, retail activations and merchandising briefs.
- Design and deploy sell-out tools and seasonal trade assets (POSM, GWP, samples), manage allocation quotas by point of sale and control logistics with the Trade Assistant.
- Develop and run clienteling activations in wholesale and D-to-C (masterclasses, exclusive in-store experiences, one-to-one services) to recruit, activate and upsell VICs.
- Collaborate with Digital & CRM to ensure omni‑channel coherence of activations and maximise CRM effectiveness across offline and online touchpoints.
- Define, monitor and report on KPIs related to sell-out, activation performance and ROI; analyse results and recommend continuous optimisation.
- Plan, manage and control the retail & trade marketing budget (budget preparation, PO creation, supplier follow-up, monthly spend controls and quota management).
- Drive premiumisation of retail presentation and customer experiences to elevate brand desirability and retail performance across channels.
Qualifications
- Master’s degree in Commerce, Marketing or equivalent.
- Minimum 5 years' experience in retail, trade or retail marketing within beauty, luxury goods or premium consumer brands.
- Proven experience managing retailer relationships and retail activations across multi-channel networks.
- Strong commercial and analytical capabilities with experience defining and tracking sell-out KPIs and ROI.
- Native or fluent French with professional proficiency in English and Dutch.
Skills
Experience
Minimum 5 years of progressive experience in retail/trade marketing or retail management, preferably within beauty or luxury brands, with responsibility for retailer partnerships, sell-out performance and clienteling.
Education
Master’s degree in Commerce, Marketing or equivalent.
Workplace
The successful candidate will be located in Brussels, Brussels-Capital Region, Belgium.
Culture
Guerlain combines a deep heritage of craftsmanship with contemporary luxury retailing; the workplace prioritises aesthetic excellence, client-centricity and collaborative cross‑functional working. Employees are expected to uphold high standards of creativity, attention to detail and service consistent with a premium maison.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Guerlain, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Marketing Manager», «Trade Marketing Manager», «Clienteling & Retail Manager», «Retail Performance Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.