Guerlain Regional Sales Manager

About Guerlain

Founded in Paris in 1828, Guerlain is one of the world’s most storied maisons of fragrance, beauty and skincare, renowned for its artisanal excellence, scientific innovation and enduring sense of French elegance. As an employer, Guerlain offers the opportunity to contribute to a living heritage where creativity, craftsmanship and responsible luxury meet. Its teams span perfumery, retail excellence, research, marketing, supply chain and corporate functions, united by a passion for exceptional products and client experience. With a strong commitment to biodiversity, sustainability and the preservation of savoir-faire, Guerlain attracts talents who aspire to shape the future of beauty while honoring nearly two centuries of legacy.

Role & Responsibilities

• Develop Guerlain revenue by increasing sell-in and sell-out figures and achieving sales objectives set by France headquarters
• Guarantee Guerlain market share expansion across the territory and align brand rankings with corporate ambitions
• Conduct commercial negotiations with billed accounts within the mandate communicated by commercial leadership
• Establish and deliver monthly billing forecasts for billed clients by the 3rd of each month, maintaining alignment with annual commitments
• Coordinate in-store selling events in accordance with the annual calendar established with the Regional Director
• Execute business activations in collaboration with headquarters teams including Trade Marketing and Merchandising
• Monitor activation effectiveness and build robust commercial relationships with retail partners to create and sustain the Maison's presence at point of sale
• Conduct business reviews with retail management at each visit, analyzing performance metrics including sell-in, sell-out, market share, stock levels, and average basket value
• Present new products to billed accounts, negotiate optimal stock levels for successful launches, and ensure adequate inventory of new releases and bestsellers
• Train retail teams on product launches, bestsellers, and the broader heritage and values of the Maison
• Enforce Merchandising directives including planogram application and advancement monitoring
• Maintain Guerlain's in-store experience in strict compliance with Maison standards through zero-defect visual and merchandising policies
• Embody Guerlain's brand identity through comprehensive knowledge of Maison heritage and product expertise

Qualifications

• Results and client-focused orientation
• Strong organizational and prioritization skills
• Negotiation proficiency
• Excellent oral communication ability
• High adaptability
• Ability to communicate with conciseness and relevance
• Developed listening skills
• Autonomous work ethic and proactive problem-solving mindset
• Proficiency with computer tools including Excel and Word
• Valid driver's license (Category B)
• Willingness to travel across assigned territories

Skills

Experience

Previous successful professional experience in a similar sales role within specialized retail distribution is required. Entry-level candidates with relevant foundation are considered.

Workplace

Culture

Guerlain cultivates a refined workplace culture rooted in French artistry, exceptional craftsmanship, and a deep respect for its heritage in fragrance and beauty. As an employer, it values creativity, excellence, and sustainability, encouraging teams to combine innovation with the Maison’s enduring sense of elegance and purpose.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.