Guerlain Public Relations Intern
Guerlain Singapore seeks a Public Relations Intern (Jul–Dec 2026) to support PR, seeding and events for the local market.
Overview
Guerlain is a Parisian luxury perfume and cosmetics house celebrated for artisanal craft, olfactory expertise and refined beauty heritage. As part of the LVMH family, the brand combines century-old savoir-faire with contemporary creativity and global market presence, offering a workplace where heritage-driven product excellence intersects with modern marketing and communications practice.
Role & Responsibilities
- Support development and execute seeding strategy for influencers and media, coordinating inventories and timely delivery of product samples and gifts.
- Adapt and disseminate press releases, craft targeted pitches and maintain proactive relationships with key journalists, KOLs and media partners.
- Source, plan and liaise with third‑party suppliers (floral, F&B, activity vendors) and manage logistics for PR events including set‑up, RSVP management, gift preparation and post‑event follow up.
- Assist in the coordination and execution of launches, in‑store activations, trade and media events, and organise interviews with internal spokespersons.
- Monitor media coverage and compile PR clippings, weekly newsletters and monthly reports to measure effectiveness of media/KOL engagement and organic coverage.
- Conduct competitor monitoring to identify high‑impact media/KOL activity and support retailer communications with creatives and short copy as required.
- Provide administrative support for seeding, inventory and gift tracking, event documentation, and internal marketing requests.
Qualifications
- Current university student available full‑time for the internship period (Jul–Dec 2026).
- Demonstrable passion for luxury beauty and an eagerness to represent and communicate brand DNA and heritage.
- Creative sensibility with interest in editorial and influencer ecosystems within the luxury sector.
- High level of motivation, ability to work independently and collaboratively, and to perform under tight deadlines.
- Strong interpersonal skills; proactive, positive attitude and confident verbal communication to represent the brand.
Experience
Entry‑level — internship position. No prior professional PR experience required, though familiarity with influencer platforms, editorial workflows or previous internships in communications/marketing is advantageous.
Education
Current enrolment in or recent completion of a degree in communications, marketing, public relations, media studies or a related discipline.
Workplace
The role is situated in Singapore, Central, Singapore. There are currently 202 open positions in Singapore on Cerulean, with 6 added recently. Across Singapore, Cerulean lists 202 open roles — 6 of them newly added.
Culture
Guerlain blends a storied Parisian heritage with a contemporary, creative approach to beauty. Teams operate collaboratively across marketing, retail and product disciplines, emphasizing craftsmanship, aesthetic sensibility and attention to detail; early‑career hires typically gain broad exposure to regional PR and brand activation.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.