- Location
- Seoul Seoul South Korea
- Employment
- Contract
- Seniority
- Mid-Level
- Department
- Merchandising, Buying & Planning
- Posted
- Oct 15, 2026
About Guerlain
Founded in Paris in 1828, Guerlain is one of the world’s most storied maisons of fragrance, beauty and skincare, renowned for its artisanal excellence, scientific innovation and enduring sense of French elegance. As an employer, Guerlain offers the opportunity to contribute to a living heritage where creativity, craftsmanship and responsible luxury meet. Its teams span perfumery, retail excellence, research, marketing, supply chain and corporate functions, united by a passion for exceptional products and client experience. With a strong commitment to biodiversity, sustainability and the preservation of savoir-faire, Guerlain attracts talents who aspire to shape the future of beauty while honoring nearly two centuries of legacy.
Guerlain seeks a Product Manager in Seoul to lead skincare strategy, marketing mix, product launches, forecasts and budgets, coordinating with local and regional teams. This is a full-time, hybrid temporary role on a one-year contract.
Role & Responsibilities
- Set annual skincare objectives and priorities in line with Guerlain’s strategy.
- Analyze market trends, competitor activity, customer needs and product performance to identify business opportunities and challenges.
- Develop and execute 360° marketing plans for new launches and key pillar products.
- Define product positioning, sampling strategy and promotional plans with CRM and Communication teams.
- Coordinate with regional, France, registration and import teams to ensure timely execution.
- Communicate marketing strategy and product plans to related teams, and provide regular reports, dashboards and campaign analysis.
- Manage product forecasts, lifecycle, performance tracking and product deletion plans.
- Monitor sales, market share, customer feedback and other key indicators to improve product performance.
- Track competitor pricing and propose local pricing recommendations based on market trends and headquarters guidelines.
- Define key product messages, claims and communication materials across channels.
- Review and validate product-related materials from France and local teams.
- Propose annual product sales targets based on marketing strategy, promotion plans and market trends.
- Prepare monthly sales forecasts and share them with Sales, Import and Distribution teams.
- Monitor actual sales against forecasts and revise plans when needed.
- Forecast quantities for new launches, samples, testers, gifts with purchase and promotional items.
- Review inventory status, identify overstock risks and recommend solutions.
- Manage category and advertising and promotion budgets within the approved plan.
Qualifications
- University graduate or above.
- At least 3 years of product management experience in cosmetics and/or high-luxury brands; 4–8 years of experience is stated.
- Fluent in Korean and English.
- Proficient in MS PowerPoint, Excel and Word.
Skills
Experience
At least 5 years; 4–8 years of experience is also stated, including at least 3 years in product management at cosmetics and/or high-luxury brands.
Education
University graduate or above.
Workplace
The successful candidate will be located in Seoul, Seoul, South Korea.
Explore jobs in South Korea.
Culture
Guerlain cultivates a refined workplace culture rooted in French artistry, exceptional craftsmanship, and a deep respect for its heritage in fragrance and beauty. As an employer, it values creativity, excellence, and sustainability, encouraging teams to combine innovation with the Maison’s enduring sense of elegance and purpose.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Guerlain, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Product Marketing Manager», «Category Manager», «Product Portfolio Manager», «Marketing Product Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.