Guerlain PR Specialist
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Corporate Affairs, Sustainability & CSR
- Posted
- Jul 7, 2026
About Guerlain
Founded in Paris in 1828, Guerlain is one of the world’s most storied maisons of fragrance, beauty and skincare, renowned for its artisanal excellence, scientific innovation and enduring sense of French elegance. As an employer, Guerlain offers the opportunity to contribute to a living heritage where creativity, craftsmanship and responsible luxury meet. Its teams span perfumery, retail excellence, research, marketing, supply chain and corporate functions, united by a passion for exceptional products and client experience. With a strong commitment to biodiversity, sustainability and the preservation of savoir-faire, Guerlain attracts talents who aspire to shape the future of beauty while honoring nearly two centuries of legacy.
Guerlain Tokyo seeks PR Specialist to develop luxury brand strategy, manage media relations, and lead KOL partnerships reporting to PR & Communication Manager.
Role & Responsibilities
- Define and execute robust PR strategy to amplify Guerlain brand awareness and reach in the Japanese market
- Plan and execute PR and KOL events with defined KPIs for quality, attendance, and social media engagement
- Develop and nurture strong relationships with press, journalists, and key opinion leaders to enhance brand visibility
- Conduct strategy analysis after each execution and implement improvements to maximize campaign effectiveness
- Build comprehensive knowledge of PR trends, competitive actions, and prepare detailed reporting and insights
- Collaborate with local and headquarters PR teams to maximize synergy and ensure consistent brand messaging across regions
- Work closely with product managers, sales teams, retail divisions, training staff, and business planning to support integrated campaigns
Qualifications
- University degree in Communications, Marketing, Public Relations, or related field
- Minimum 5 years of professional experience in public relations or communications
- Fluency in Japanese and English (both written and spoken)
- Proven track record in developing and executing successful PR strategies for luxury or consumer brands
- Experience in managing media relations, press events, and KOL partnerships
- Strong analytical skills with ability to assess campaign performance and refine strategy
Skills
Experience
Minimum 5 years of professional experience in public relations, communications, or related roles within luxury goods, beauty, fashion, or consumer-facing industries. Prior experience managing media relations, executing PR campaigns, and developing KOL partnerships is essential.
Education
University degree in Communications, Marketing, Public Relations, Journalism, or a related discipline.
Workplace
The role is situated in Tokyo, Tokyo, Japan.
Culture
Guerlain cultivates a refined workplace culture rooted in French artistry, exceptional craftsmanship, and a deep respect for its heritage in fragrance and beauty. As an employer, it values creativity, excellence, and sustainability, encouraging teams to combine innovation with the Maison’s enduring sense of elegance and purpose.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Guerlain, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Public Relations Specialist», «Communications Specialist», «Brand PR Manager», «Media Relations Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.