Guerlain Operational Marketing Project Manager — China
Guerlain — Operational Marketing Project Manager (China) in Paris. Lead 360° China market activations, A&P allocation and cross‑functional execution (Hybrid).
Overview
Guerlain is a historic French luxury perfumery and cosmetics house renowned for craftsmanship, olfactory expertise and high-end beauty products. As part of a major luxury group, the Maison combines heritage savoir‑faire with contemporary innovation and operates with an international mindset across product, retail and communications disciplines.
Role & Responsibilities
- Act as the principal China market liaison at headquarters to ensure fluid communication and alignment between HQ and local stakeholders.
- Co‑construct the China operational marketing strategy and 360° activation plans (brand, category, media, PR, A&P, retail, digital) with local and central teams.
- Oversee end‑to‑end implementation of regional and local campaigns, ensuring brand compliance, on‑time launches and optimized execution in each market.
- Coordinate cross‑functional teams (media, PR, supply, retail, education) to prioritize activities and resources, and to synchronize calendars and deliverables.
- Advise and implement A&P budget allocations in collaboration with stakeholders, prioritizing investments to maximize ROI and market impact.
- Work with Supply to optimise and prioritise international supply needs related to campaign roll‑outs.
- Capture and escalate China market insights to category and development teams to inform category strategy, innovation pipeline and local growth initiatives.
Qualifications
- 3–7 years' experience in operational marketing or business development with demonstrable market‑level operational delivery.
- Solid understanding of the China market and its commercial dynamics; prior China‑facing experience required.
- Proven ability to coordinate complex, cross‑functional projects in a matrix environment and to lead without formal authority.
- Strong analytical orientation with experience using KPIs and ROI metrics to monitor performance and recommend optimisations.
- Excellent interpersonal and communication skills with high cultural sensitivity and stakeholder management capabilities.
- Fluent written and spoken English; Mandarin proficiency highly desirable.
Skills
Experience
Minimum 3 years (typical 3–7 years) in operational marketing or business development with hands‑on market execution experience and demonstrated knowledge of the China market.
Education
Bachelor's degree in Marketing, Business, Communications or related field; advanced degree in marketing or international business preferred.
Workplace
The role is situated in Paris, Île-de-France, France. There are currently 3.316 open positions in Paris on Cerulean, with 67 added recently. Within Île-de-France, Cerulean currently features 3.727 open roles, including 101 recent additions. Across France, Cerulean lists 4.275 open roles — 127 of them newly added.
Culture
Guerlain blends deep heritage and artisanal excellence with a forward‑looking, innovation‑driven culture. The Maison values creative rigor, high standards of craftsmanship and collaborative, international teamwork within a luxury group environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.