Guerlain Omnichannel Director Europe
- Location
- ParisÎle-de-FranceFrance
- Employment
- Full-Time
- Seniority
- Director
- Department
- Executive & General Management
- Posted
- Jul 30, 2026
About Guerlain
Founded in Paris in 1828, Guerlain is one of the world’s most storied maisons of fragrance, beauty and skincare, renowned for its artisanal excellence, scientific innovation and enduring sense of French elegance. As an employer, Guerlain offers the opportunity to contribute to a living heritage where creativity, craftsmanship and responsible luxury meet. Its teams span perfumery, retail excellence, research, marketing, supply chain and corporate functions, united by a passion for exceptional products and client experience. With a strong commitment to biodiversity, sustainability and the preservation of savoir-faire, Guerlain attracts talents who aspire to shape the future of beauty while honoring nearly two centuries of legacy.
Guerlain Paris: Omnichannel Director Europe with P&L ownership across e-commerce, CRM, and digital strategy for 50+ European markets.
Role & Responsibilities
- Own European e-commerce P&L across markets: set and achieve revenue and profitability objectives through product, activation, and acquisition strategy piloting
- Develop three-year growth strategies across Guerlain e-commerce websites and e-retailers in partnership with local markets
- Monitor business performance, identify opportunities and risks, and implement action plans to achieve financial objectives
- Develop and continuously improve analytical tools to support data-driven business decisions
- Define distribution strategy and support commercial frameworks for e-wholesale
- Design European CRM strategy encompassing acquisition and retention frameworks, lifecycle marketing, client management, and VIC activations
- Lead UHNW client programs and retail clienteling functions with sellout performance and client lifetime value as core KPIs
- Oversee European Client Service function including assessment, governance, and management of LVMH Client Services partnership
- Develop elevated client engagement journeys across physical retail, digital, and omnichannel environments
- Design and scale personalized outreach strategies including one-to-one engagement, VIC experiences, remote selling, and one-to-many activations
- Manage media investments across paid search, paid social, programmatic, affiliate, and emerging channels
- Lead acquisition strategy, audience development, and attribution frameworks for performance marketing
- Define and drive Guerlain's European omnichannel roadmap, integrating all consumer touchpoints and markets
- Contribute to European business planning as a standing CODIR member, influencing strategic decisions beyond direct functional scope
- Lead cross-functional alignment between Marketing, Retail, Finance, IT, Data, and Global Omnichannel teams
- Manage and develop multidisciplinary omnichannel regional team
- Facilitate sharing of best practices and scaling of successful initiatives across markets through governance forums and performance reviews
Qualifications
- 7+ years of experience in Omnichannel, E-commerce, CRM, Digital, or Customer Experience leadership roles
- Proven ownership of a significant P&L with demonstrated delivery of ambitious growth and profitability targets
- Strong experience developing and executing omnichannel strategies across multiple markets
- International and matrix organization experience at European or global level
- Experience in Luxury, Beauty, Fashion, Premium Retail, or Consumer Goods sectors
- Demonstrated experience leading cross-functional teams and influencing senior stakeholders at Executive Committee level
Skills
Experience
7+ years of experience in Omnichannel, E-commerce, CRM, Digital, or Customer Experience leadership roles, with proven ownership of significant P&L and demonstrated delivery of ambitious growth and profitability targets. Extensive experience developing and executing omnichannel strategies across multiple markets within international and matrixed organizational structures at European or global level.
Education
Tertiary degree in Business Administration, Digital Marketing, Commerce, or related field
Workplace
The role is situated in Paris, Île-de-France, France.
Culture
Guerlain cultivates a refined workplace culture rooted in French artistry, exceptional craftsmanship, and a deep respect for its heritage in fragrance and beauty. As an employer, it values creativity, excellence, and sustainability, encouraging teams to combine innovation with the Maison’s enduring sense of elegance and purpose.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Guerlain, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Director Europe», «Head of Omnichannel Europe», «Regional Omnichannel Lead», «E-Commerce Director Europe», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.