Guerlain Merchandising & Trade Marketing Intern
- Location
- Employment
- Internship
- Seniority
- Intern
- Department
- Merchandising, Buying & Planning
- Posted
- Apr 23, 2026
About Guerlain
Guerlain is a storied French maison of perfumery and cosmetics renowned for artisanal craftsmanship and luxury formulations. Operating within the LVMH Beauty portfolio, the brand combines heritage savoir‑faire with contemporary creativity across fragrance, makeup and skincare.
Guerlain in Dusseldorf seeks a Merchandising & Trade Marketing Intern — 6‑month on‑site internship supporting POS, trade marketing, events and analyses.
Role & Responsibilities
- Develop point‑of‑sale (POS) materials in accordance with Guerlain brand standards to support counters and retail activations.
- Support trade marketing and visual merchandising activities, including product launches and in‑store presentation concepts.
- Plan and execute sales‑promoting and client‑specific marketing initiatives (e.g., sales competitions, targeted promotions).
- Coordinate and assist in the organisation of events and in‑store promotions, liaising with internal teams and retail partners.
- Prepare commercial analyses, reports and presentations for internal stakeholders, clients and conferences.
- Manage relationships with external agencies — from briefing and vendor selection to delivery and POS implementation.
- Maintain regular communication with external partners and ensure smooth project execution against timelines.
Qualifications
- Currently enrolled in a bachelor’s programme (after a minimum of three completed semesters) in Business Administration, Marketing, Merchandising, Retail Management or a related discipline.
- Previous practical experience through internships or project work is an advantage.
- Very good command of English (spoken and written).
- Proficiency in Microsoft Word, Microsoft Excel and Microsoft PowerPoint.
- Demonstrable interest in luxury cosmetics, beauty trends and consumer behaviour.
- Strong communication skills, initiative, creativity, analytical aptitude and a high degree of responsibility.
- Ability to work independently, manage multiple tasks and collaborate effectively with cross‑functional teams.
Skills
Experience
Entry‑level / internship. Some prior internship experience in marketing, retail or merchandising is advantageous but not mandatory.
Education
Currently enrolled student (minimum three completed semesters) in Business Administration, Marketing, Merchandising, Retail Trade or a related field.
Workplace
The successful candidate will be located in Dusseldorf, North Rhine-Westphalia, Germany.
Benefits
On‑site office in north Düsseldorf with good transport links and riverside location; open atmosphere with flat hierarchies and first‑name culture; structured onboarding and responsibility; networking events with LVMH Beauty young talent; preferential access to entry opportunities across LVMH Beauty maisons; allocation of discounted LVMH Beauty products.
Culture
Guerlain blends historic craftsmanship with contemporary innovation, fostering a creative workplace that values passion and bold talent. The local team operates with a collaborative, can‑do spirit and offers exposure to LVMH Beauty networks and professional development opportunities.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Guerlain, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Trade Marketing Intern», «Merchandising Intern», «Retail Merchandising Intern», «Marketing & Merchandising Intern», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.