Guerlain Marketing Manager
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Merchandising, Buying & Planning
- Posted
- Aug 7, 2026
About Guerlain
Founded in Paris in 1828, Guerlain is one of the world’s most storied maisons of fragrance, beauty and skincare, renowned for its artisanal excellence, scientific innovation and enduring sense of French elegance. As an employer, Guerlain offers the opportunity to contribute to a living heritage where creativity, craftsmanship and responsible luxury meet. Its teams span perfumery, retail excellence, research, marketing, supply chain and corporate functions, united by a passion for exceptional products and client experience. With a strong commitment to biodiversity, sustainability and the preservation of savoir-faire, Guerlain attracts talents who aspire to shape the future of beauty while honoring nearly two centuries of legacy.
Guerlain hiring Marketing Manager in Bucharest, Romania. Lead brand strategy, digital campaigns, and luxury marketing initiatives.
Role & Responsibilities
- Drive annual marketing strategy and execution across Romania, including communication, retail animations, and activations in close cooperation with the Sales department
- Develop and manage annual marketing budgets, monitoring promotional spending against targets and reconciling actuals to ensure financial alignment
- Plan and coordinate 360-degree product launches and key asset activations encompassing visual merchandising, communication, and promotions
- Build and execute trade marketing activity plans with key retailers, presenting seasonal marketing calendars and coordinating custom retail programs
- Ensure consistent global brand image across all customer touchpoints, including merchandising initiatives, counter installations, and boutique units
- Develop and implement comprehensive PR and corporate social responsibility campaigns aligned with headquarters guidelines
- Lead digital marketing strategy encompassing social media management, SEO/SEM campaigns, influencer partnerships, and content creation to drive brand awareness and online conversion
- Establish and monitor online retail targets with weekly KPI reporting across e-commerce platforms and proprietary boutique channels
- Collaborate regularly with regional marketing teams and headquarters to ensure adherence to global guidelines and strategic objectives
- Develop accurate business forecasts in partnership with the Sales team, monitor forecast accuracy metrics, and implement corrective actions to optimize inventory management
- Lead, mentor, and develop marketing talent within the team, managing direct and indirect reporting relationships
- Present product and seasonal marketing calendars at sales conferences and retail partner meetings
Qualifications
- Minimum 8 years of professional experience in luxury marketing, including strategic marketing, digital marketing, and trade marketing disciplines
- University degree in business, marketing, or equivalent
- Proven experience leading and managing marketing teams with accountability for direct reports
- Demonstrated expertise in cosmetics, beauty, or high-end maison environments
- Strong understanding of omnichannel retail strategies and customer experience across both digital and physical environments
- Experience with international headquarters coordination and global brand guideline implementation
- Advanced proficiency in building and maintaining cross-functional relationships across multiple departments and organizational levels
Skills
Experience
Minimum 8 years of professional experience in luxury marketing with demonstrated expertise in strategic marketing, digital campaigns, and trade marketing. Prior exposure to international headquarters operations and coordination is essential. Experience within the cosmetics or high-end beauty sector is highly valued.
Education
University degree in business, marketing, or related discipline.
Workplace
The role is situated in Bucharest, Bucharest, Romania.
Culture
Guerlain cultivates a refined workplace culture rooted in French artistry, exceptional craftsmanship, and a deep respect for its heritage in fragrance and beauty. As an employer, it values creativity, excellence, and sustainability, encouraging teams to combine innovation with the Maison’s enduring sense of elegance and purpose.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Guerlain, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Marketing Manager», «Marketing Strategy Manager», «Regional Marketing Director», «Beauty Marketing Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.