Guerlain Marketing Executive
- Employment
- Full-Time
- Seniority
- Junior
- Department
- Retail & Boutique Operations
- Posted
- Sep 1, 2026
About Guerlain
Founded in Paris in 1828, Guerlain is one of the world’s most storied maisons of fragrance, beauty and skincare, renowned for its artisanal excellence, scientific innovation and enduring sense of French elegance. As an employer, Guerlain offers the opportunity to contribute to a living heritage where creativity, craftsmanship and responsible luxury meet. Its teams span perfumery, retail excellence, research, marketing, supply chain and corporate functions, united by a passion for exceptional products and client experience. With a strong commitment to biodiversity, sustainability and the preservation of savoir-faire, Guerlain attracts talents who aspire to shape the future of beauty while honoring nearly two centuries of legacy.
Marketing Executive at Guerlain, Hong Kong Island. Drive retail campaigns and omnichannel marketing activations in luxury beauty.
Role & Responsibilities
- Execute retail marketing plans, promotional programs, gifting strategies, and consumer events aligned with the trade calendar
- Support tactical promotional strategies, monitor resources, and deliver performance insights for optimization
- Ensure marketing timelines are met and retail promotions are executed flawlessly and on schedule
- Partner with cross-functional teams across Retail, IT, and Supply Chain to drive end-to-end retail execution and optimize inventory allocation
- Build and maintain strong partnerships with key retailers to secure high-impact promotional space and maximize trade business opportunities
- Develop marketing materials tailored to specific channels and target audiences, ensuring brand consistency and campaign effectiveness
- Assist in end-to-end execution of marketing campaigns and go-to-market plans for new product launches
- Collaborate with external agencies, joint-promotion partners, and vendors to deliver campaign communication objectives on time
- Work closely with internal marketing teams to maintain cohesive brand storytelling across all consumer touchpoints
- Prepare regular promotional reports, analyze campaign effectiveness, and extract actionable insights for future optimization
- Conduct market research and competitive analysis across digital, social, and retail touchpoints to identify emerging trends
- Support day-to-day administrative operations, including budget tracking, invoice processing, and purchase order administration
- Execute time-sensitive marketing initiatives and ad-hoc business requests to support revenue goals
Qualifications
- Degree in Marketing or related field
- Minimum 3 years of relevant marketing experience
- Demonstrated expertise in retail marketing and promotional strategy
- Proven experience with channel management across digital, social, and retail touchpoints
- Strong negotiation skills with ability to manage retailer relationships effectively
- Excellence in project management with proven ability to deliver campaigns on time and within budget
- Advanced analytical skills with proficiency in marketing performance metrics and reporting
Skills
Experience
Minimum 3 years of relevant marketing experience, preferably in beauty, luxury goods, or FMCG sectors with a strong retail marketing background. Candidates with demonstrated success in trade marketing, promotional strategy, and omnichannel campaign execution are particularly encouraged to apply.
Education
Bachelor's degree in Marketing, Business, Communications, or a related discipline.
Workplace
The successful candidate will be located in Hong Kong, Hong Kong Island, Hong Kong.
Culture
Guerlain cultivates a refined workplace culture rooted in French artistry, exceptional craftsmanship, and a deep respect for its heritage in fragrance and beauty. As an employer, it values creativity, excellence, and sustainability, encouraging teams to combine innovation with the Maison’s enduring sense of elegance and purpose.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Guerlain, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Trade Marketing Manager», «Retail Marketing Specialist», «Campaign Activation Officer», «Marketing Coordinator», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.