- Location
- Jeddah Makkah Region Saudi Arabia
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Corporate Affairs, Sustainability & CSR
- Posted
- Nov 4, 2026
About Guerlain
Founded in Paris in 1828, Guerlain is one of the world’s most storied maisons of fragrance, beauty and skincare, renowned for its artisanal excellence, scientific innovation and enduring sense of French elegance. As an employer, Guerlain offers the opportunity to contribute to a living heritage where creativity, craftsmanship and responsible luxury meet. Its teams span perfumery, retail excellence, research, marketing, supply chain and corporate functions, united by a passion for exceptional products and client experience. With a strong commitment to biodiversity, sustainability and the preservation of savoir-faire, Guerlain attracts talents who aspire to shape the future of beauty while honoring nearly two centuries of legacy.
Guerlain is seeking a Marketing Brand Manager to develop and execute its local marketing strategy across Saudi Arabia, aligned with regional and global brand objectives. The role leads integrated campaigns, launches, retail and trade marketing, PR, paid and social media, CRM, budget management and market intelligence in collaboration with internal teams and external partners. This is a permanent, full-time, on-site position.
Role & Responsibilities
- Develop and execute the annual marketing plan for the Saudi market, aligned with regional and global objectives.
- Adapt international campaigns to local market needs while maintaining brand consistency.
- Manage product launches, seasonal campaigns, and retail marketing initiatives.
- Monitor campaign performance and optimize activities based on business results and market insights.
- Ensure strong brand visibility across consumer touchpoints.
- Support external and internal strategic presentations.
- Partner with retail and commercial teams to drive traffic, sales, and brand awareness.
- Define and develop annual retail marketing and wholesaler trade marketing plans with local commercial and regional trade marketing teams.
- Ensure strong in-store execution across Guerlain counters and boutiques.
- Collaborate with Visual Merchandising to maintain premium brand presentation and execution for trade and permanent visual merchandising.
- Uphold and implement regional PR guidelines locally in collaboration with the PR Manager and Communications team.
- Share local market feedback and insights with the regional PR team to support alignment and collaboration.
- Support press and influencer appointments, events, and activations as directed by the regional PR team.
- Select and use appropriate assets in line with regional guidelines and brand requirements.
- Ensure assets are correctly implemented across relevant paid and social media channels.
- Share local market feedback and insights with the regional team where possible.
- Partner with the CRM team to ensure CRM tools and initiatives are correctly implemented and used to enhance customer engagement.
- Support clienteling activations to strengthen client relationships and drive engagement.
- Support VIC experiences, ensuring a personalized and elevated customer journey.
- Develop and manage the annual marketing budget for media, PR, and trade, in line with regional guidelines.
- Monitor expenditures and optimize ROI across marketing investments.
- Work with procurement and finance teams to ensure accurate budget tracking.
- Monitor market trends, consumer behavior, and competitor activity.
- Analyze sales performance and marketing effectiveness.
- Provide strategic recommendations to improve market share and brand performance.
- Collaborate with Retail, Commercial, Education, Supply Chain, Finance, Visual Merchandising, E-commerce, and Regional Marketing teams.
- Coordinate with external agencies, suppliers, and partners to ensure effective execution of initiatives.
- Deliver against KPIs covering sales and market share objectives; campaign and product-launch execution; brand awareness and engagement growth; marketing investment ROI; retail activation performance; CRM and client acquisition results; event execution; budget management and compliance; and influencer and media partnerships.
Qualifications
- At least 5 years of marketing experience within luxury beauty, cosmetics, fragrance, fashion, or premium retail; 5–8 years preferred.
- Proven experience managing integrated marketing campaigns.
- Experience working with retailers and distributors in the Saudi market.
- Luxury brand experience is highly preferred.
Skills
Experience
At least 5 years; 5–8 years of marketing experience preferred.
Workplace
This position is based in Jeddah, Makkah Region, Saudi Arabia.
Explore jobs in Saudi Arabia.
Culture
Guerlain cultivates a refined workplace culture rooted in French artistry, exceptional craftsmanship, and a deep respect for its heritage in fragrance and beauty. As an employer, it values creativity, excellence, and sustainability, encouraging teams to combine innovation with the Maison’s enduring sense of elegance and purpose.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Guerlain, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Marketing Manager», «Marketing Manager», «Brand Manager», «Integrated Marketing Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.