Guerlain Head of Marketing, Belux

Closed The candidacy window for this position at Guerlain has closed.

While this position is no longer receiving submissions as of March 20, 2026, Guerlain presents 109 alternative opportunities for your consideration.

Continue Your Search

We invite you to review more currently available roles:

Location
Employment Full-Time
Seniority Manager
Posted Mar 13, 2026

Guerlain seeks a Head of Marketing (Belux) in Brussels to lead 360° brand strategy, marketing operations and a team of four; hybrid role within a global luxury Maison.

Overview

Guerlain is a Parisian maison of high perfumery and high cosmetics known for craftsmanship, creativity and premium positioning. Operating within a global luxury group, the brand combines heritage savoir‑faire with contemporary innovation and works closely with regional and global teams to deliver elevated product and client experiences.

Role & Responsibilities

  • Define and deploy the 360° annual marketing strategy for the Belux market, aligned with global priorities, key franchises and strategic launches.
  • Orchestrate omnichannel marketing across wholesale, retail, online and D2C to drive sell‑out, brand awareness and premiumisation.
  • Own marketing P&L elements: set and manage A&P, COOP, CAPEX/OPEX budgets; monitor ROI and reallocate resources to maximise commercial impact.
  • Lead product marketing and go‑to‑market execution for launches, seasonal campaigns and tri‑axis franchises.
  • Design and deliver media plans and performance measurement across channels; optimise campaign investment based on results.
  • Steer trade & retail marketing to enhance in‑store impact, clienteling, events and premium point‑of‑sale experiences.
  • Accelerate local digital strategy including e‑retail, e‑commerce, social and CRM to acquire, engage and retain customers using a data‑driven approach.
  • Define and implement merchandising strategy and renovation/space optimisation projects to ensure brand consistency and visibility.
  • Identify and activate new growth opportunities and strategic partnerships within the Belux market.
  • Lead, coach and develop a team of four marketing professionals; set objectives, monitor performance and cultivate a high‑performance, cross‑functional culture.

Qualifications

  • Minimum 8–10 years of progressive marketing experience; at least 10 years preferred, ideally within luxury, beauty, cosmetics or premium consumer brands.
  • Proven experience leading and developing a marketing team in an international or matrix organisation.
  • Strong strategic and analytical mindset with demonstrated ability to translate global brand vision into measurable local plans.
  • Proven stakeholder management and cross‑functional collaboration skills with global headquarters and commercial partners.
  • Track record in omnichannel marketing, media planning, CRM/clienteling, digital and retail activation.
  • Excellent communication and presentation skills with the ability to influence at senior levels.
  • Fluent in French and English (written and spoken); knowledge of Dutch is a strong asset.

Skills

360° marketing strategy Media planning and performance optimisation CRM and clienteling strategy Digital & e‑commerce marketing Retail and trade marketing / in‑store activation Merchandising and space optimisation Budgeting and ROI / P&L management Data‑driven decision making and performance analysis Cross‑functional stakeholder management People leadership and talent development

Experience

Minimum 8–10 years of progressive marketing experience, ideally 10+ years in luxury, beauty, cosmetics or premium consumer goods. Demonstrable experience building and executing omnichannel marketing plans, managing budgets and leading a small multidisciplinary team within an international or matrix environment.

Education

Bachelor's degree in Marketing, Business, Communications or related field; Master's degree or equivalent business qualification preferred.

Workplace

This position is based in Brussels, Brussels-Capital Region, Belgium. Cerulean lists 55 open roles in Brussels, including 1 posted recently. In Belgium as a whole, Cerulean currently features 69 open positions, with 1 posted this week.

Benefits

Hybrid working model offering flexibility between office presence and remote work; strategic, high‑visibility leadership role within a global luxury group; dynamic international working environment.

Culture

Guerlain blends heritage craftsmanship with contemporary creativity in a collaborative, high‑standards environment. As part of a major luxury group, the Maison values excellence, innovation and respect for artisanal savoir‑faire while encouraging cross‑functional teamwork and international career exposure.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Guerlain, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Marketing Director – Belgium & Luxembourg», «Regional Marketing Head (Belux)», «Head of Brand Marketing, Belux», «Regional Marketing Lead – Beauty», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.