Guerlain E-Business and CRM Assistant

About Guerlain

Founded in Paris in 1828, Guerlain is one of the world’s most storied maisons of fragrance, beauty and skincare, renowned for its artisanal excellence, scientific innovation and enduring sense of French elegance. As an employer, Guerlain offers the opportunity to contribute to a living heritage where creativity, craftsmanship and responsible luxury meet. Its teams span perfumery, retail excellence, research, marketing, supply chain and corporate functions, united by a passion for exceptional products and client experience. With a strong commitment to biodiversity, sustainability and the preservation of savoir-faire, Guerlain attracts talents who aspire to shape the future of beauty while honoring nearly two centuries of legacy.

Guerlain is seeking an E-Business and CRM Assistant to support the France team across e-retail, CRM and clienteling activities. This on-site, convention-required internship begins in January 2027 and lasts six months.

Role & Responsibilities

• Manage the new-product catalogue, providing the content required to create, optimise and enrich product listings, including copy, images and videos.
• Track weekly and monthly sell-out performance and consolidate and analyse NPD panel data.
• Monitor e-retailer and brand visibility weekly and conduct competitive intelligence.
• Execute e-trade campaigns, managing a freelancer who creates assets such as banners, email campaigns and landing pages, and tracking promotional drivers such as gifts with purchase and samples.
• Coordinate the monthly CRM birthday campaign with external print and mailing providers.
• Manage gifts for the Guerlain & Vous loyalty programme according to the needs of boutiques and Guerlain Customer Service.
• Support boutique teams in using and managing CRM tools by gathering their needs and managing support materials.
• Coordinate customer invitations for promotional campaigns, including drafting agency briefs, overseeing production and managing distribution.
• Monitor and analyse key performance indicators, including recruitment and clienteling results; identify improvement opportunities and communicate results to teams through the weekly retail newsletter.
• Act as the primary contact for clienteling application issues, from reporting incidents through to resolution in coordination with the IT team.

Qualifications

• Currently studying at business school at master's level (Bac+5) or in an equivalent programme.
• Ideally, initial experience in digital project management.
• Organised, versatile, rigorous and open-minded.
• Proactive and able to find solutions to deliver projects while navigating difficulties or unforeseen events.
• Enjoys working with people and as part of a team.
• Excellent interpersonal skills with head office, boutique, field and service-provider contacts.
• Good command of Microsoft Office, particularly Excel and PowerPoint.

Skills

Experience

Entry-level; ideally, initial experience in digital project management.

Education

Business school studies at master's level (Bac+5) or an equivalent programme.

Workplace

Culture

Guerlain cultivates a refined workplace culture rooted in French artistry, exceptional craftsmanship, and a deep respect for its heritage in fragrance and beauty. As an employer, it values creativity, excellence, and sustainability, encouraging teams to combine innovation with the Maison’s enduring sense of elegance and purpose.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.