Guerlain Digital & Trade Marketing Specialist

Location
Employment Full-Time
Seniority Mid-Level
Department E-Commerce, Digital & Data Analytics
Industry Perfumes, Cosmetics & Prestige Beauty
Posted ✦ Today
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Guerlain seeks a Digital & Trade Marketing Specialist in Bucharest, Romania — full‑time temporary role focused on e‑retail, CRM and digital growth.

Overview

Guerlain is a historic French maison renowned for fragrances, skincare and makeup, operating within the luxury perfumery and cosmetics sector. As part of the LVMH family, the brand combines artisanal craftsmanship and olfactory expertise with modern innovation and a commitment to sustainable development, offering a creative, high‑standards environment for experienced luxury professionals.

Role & Responsibilities

  • Develop and execute the e‑retail, digital and CRM strategy in line with brand guidelines and international digital vision.
  • Implement annual e‑retail plan to maximise visibility and share of market across retailer channels, including brand pages and product listings.
  • Manage digital communication and social media activity related to e‑retail and coordinate trade e‑PR activations.
  • Collaborate cross‑functionally with sales, PR, finance, customer service and IT to ensure consistent digital development and execution.
  • Contribute to CRM growth initiatives: database acquisition, high‑quality targeting and campaign implementation.
  • Monitor assigned budget and control costs for digital and trade activations.
  • Prepare regular reporting, market insights and presentations with recommendations to drive online growth.
  • Support trade marketing: implement POS materials, coordinate retailer presentations, run store‑level activations and market visits.
  • Monitor competitor activity and propose projects to increase market share and visibility within the distribution network.
  • Perform ad hoc duties as required to support the Marketing team and local business objectives.

Qualifications

  • University degree with proven experience in digital marketing, e‑commerce or related field.
  • Minimum 3 years professional experience; experience within the cosmetics or luxury beauty sector strongly preferred.
  • Strong command of English and Romanian; knowledge of French is an advantage.
  • Demonstrated ability to design and implement e‑retail and CRM initiatives with measurable impact.
  • Excellent organisational skills, ability to manage multiple projects and meet tight deadlines.
  • Creative mindset with a focus on high‑quality execution and results.
  • Strong interpersonal and communication skills with a collaborative approach.

Skills

CRM e‑commerce social media management digital communication trade marketing product listing management budget monitoring market analysis and reporting presentations

Experience

Minimum 3 years professional experience in digital/marketing roles; experience in the cosmetics or luxury beauty industry is preferred.

Education

University degree in marketing, communications, business or a related discipline.

Workplace

This position is based in Bucharest, Bucharest, Romania. Cerulean lists 2 open roles in Bucharest, including 2 posted recently. In Romania as a whole, Cerulean currently features 2 open positions, with 2 posted this week.

Culture

Guerlain combines heritage craftsmanship with contemporary creativity, encouraging initiative and excellence in execution. The workplace values collaboration, meticulous attention to detail and a commitment to sustainability within the luxury beauty sector.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

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Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Guerlain, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «E‑Retail Marketing Specialist», «E‑Commerce & Trade Marketing Specialist», «Digital Marketing & Trade Specialist», «CRM & Digital Trade Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.