Guerlain Digital and Operational Marketing Assistant

About Guerlain

Founded in Paris in 1828, Guerlain is one of the world’s most storied maisons of fragrance, beauty and skincare, renowned for its artisanal excellence, scientific innovation and enduring sense of French elegance. As an employer, Guerlain offers the opportunity to contribute to a living heritage where creativity, craftsmanship and responsible luxury meet. Its teams span perfumery, retail excellence, research, marketing, supply chain and corporate functions, united by a passion for exceptional products and client experience. With a strong commitment to biodiversity, sustainability and the preservation of savoir-faire, Guerlain attracts talents who aspire to shape the future of beauty while honoring nearly two centuries of legacy.

Role & Responsibilities

• Manage updates to approximately 100 B2B Travel Retail Europe e-retail sites in coordination with physical points of sale, ensuring e-merchandising complies with internal guidelines; update assortments and visual plans, deploy international pages, and implement brand storytelling.
• Create brand pages and banners using PhotoPea.
• Monitor and update social media pages, digital packages, and magazines in line with the Maison’s strategy and innovation plan.
• Analyze posts, maintain an e-retail audit grid, and propose an associated action plan.
• Produce quarterly newsletters for Beauty Consultants in collaboration with the Training Manager.
• Monitor and analyze statistics for the internal BeGuerlain TR Europe application, used by headquarters teams and Beauty Consultants.
• Create training materials, including presentations, brochures, video teasers, and incentives, and provide operational support.
• Create internal videos and visuals for the TR Europe team, including activation teasers, incentives, and videos showcasing team successes.
• Support monthly reporting, including sell-out reports and competitive benchmarking.
• Support budget presentations.

Qualifications

• Currently studying at a business or communications school or university, at Bac+4/5 level.
• Interest in digital and confidence with new technologies.
• A significant first experience in digital and/or operational marketing is appreciated; knowledge of the cosmetics market is a plus.
• Organized, rigorous, and proactive, with the ability to work cross-functionally with the team and the departments involved, including Marketing, Training, Sales, Supply, and Finance.
• Fluency in English and French is essential.

Skills

Experience

Entry-level; a significant first experience in digital and/or operational marketing is appreciated.

Education

Currently studying at a business or communications school or university, at Bac+4/5 level.

Culture

Guerlain cultivates a refined workplace culture rooted in French artistry, exceptional craftsmanship, and a deep respect for its heritage in fragrance and beauty. As an employer, it values creativity, excellence, and sustainability, encouraging teams to combine innovation with the Maison’s enduring sense of elegance and purpose.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.