Guerlain Digital & Marketing Coordinator
Guerlain seeks a Digital & Marketing Coordinator in Bucharest to lead e‑retail, CRM and digital visibility across Romania.
Overview
Guerlain is a storied luxury maison specialising in fragrances, skincare and makeup and operates within the LVMH group. The brand is recognised for its heritage craftsmanship, aesthetic refinement and commitment to innovation; as an employer it emphasises creativity, high‑quality execution and sustainable practices across product and commercial initiatives.
Role & Responsibilities
- Define and execute the e‑retail, digital and CRM vision for Romania in alignment with international brand strategy and luxury positioning.
- Develop and optimise e‑retail channels and manage annual e‑retail plans including email newsletters, rich media and banner advertising.
- Implement omnichannel activations and trade communication to enhance visibility and share of market across retailer platforms.
- Contribute to CRM growth: expand and segment the database, ensure data quality and deliver targeted communications.
- Lead digital communication for e‑retail (social, e‑PR and paid media), provide market insight and recommend growth initiatives.
- Coordinate in‑store marketing execution: manage POS materials, events, retailer presentations and retailer relations.
- Prepare regular reporting, performance analysis and presentations; monitor budgets and stakeholder relationships.
- Support cross‑functional alignment (sales, merchandising, training) to deliver a cohesive 360° consumer experience.
Qualifications
- University degree with proven experience in digital or marketing disciplines.
- Minimum 3 years professional experience; experience in the cosmetics or luxury industry is strongly preferred.
- Proven experience in e‑retail and/or e‑commerce, with demonstrable campaign execution and channel development.
- Excellent written and spoken Romanian and strong written English communication and presentation skills.
- Strong organisational skills, ability to manage multiple projects and stakeholders under tight deadlines.
Skills
Experience
Minimum 3 years of professional experience in digital/marketing roles; ideally within the cosmetics or luxury sector.
Education
University degree in marketing, communications, business or related field.
Workplace
The successful candidate will be located in Bucharest, Bucharest, Romania. 2 luxury roles are listed in Bucharest on Cerulean, 2 posted in the last 48 hours. Cerulean currently advertises 2 open roles in Romania, including 2 added in the last 48 hours.
Culture
Guerlain combines a heritage of craftsmanship with a modern appetite for creativity and sustainable innovation. The workplace values high‑quality execution, cross‑disciplinary collaboration and a consumer‑centric approach befitting a luxury beauty maison within the LVMH group.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Guerlain, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «E‑Retail & Digital Coordinator», «Digital Marketing Coordinator», «E‑Commerce & CRM Coordinator», «Digital Trade Marketing Coordinator», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.