Guerlain CRM Executive
- Employment
- Full-Time
- Seniority
- Junior
- Department
- Clienteling, CRM & VIP Relations
- Posted
- Aug 1, 2026
About Guerlain
Founded in Paris in 1828, Guerlain is one of the world’s most storied maisons of fragrance, beauty and skincare, renowned for its artisanal excellence, scientific innovation and enduring sense of French elegance. As an employer, Guerlain offers the opportunity to contribute to a living heritage where creativity, craftsmanship and responsible luxury meet. Its teams span perfumery, retail excellence, research, marketing, supply chain and corporate functions, united by a passion for exceptional products and client experience. With a strong commitment to biodiversity, sustainability and the preservation of savoir-faire, Guerlain attracts talents who aspire to shape the future of beauty while honoring nearly two centuries of legacy.
Guerlain seeks a CRM Executive in Hong Kong to support customer loyalty initiatives, events, and CRM platform operations in luxury beauty.
Role & Responsibilities
- Assist in the implementation and monitoring of loyalty campaigns including Guerlain & You Loyalty Program and Top Client Rewards, ensuring consistent and elevated customer experiences across all touchpoints
- Support the development and execution of customer lifecycle communication programs, delivering personalized messages across multiple channels to different customer segments
- Track and report on loyalty program and campaign performance, identifying areas for optimization and growth opportunities
- Provide support in planning, coordination, and execution of clienteling events, masterclasses, and workshops to enhance customer engagement
- Assist with event logistics including vendor coordination and prepare internal teams for events
- Gather feedback and analyze event effectiveness to propose future improvements
- Provide initial support for clienteling application issues and escalate problems as needed
- Collaborate with local and regional teams to gather feedback, address user questions, and ensure smooth application usage by frontline teams
- Brief new and existing local internal users on clienteling application usage
- Ensure accuracy and completeness of CRM system data and member information
- Work with IT team to identify data discrepancies and support system improvements
- Prepare CRM reports and analyze campaign performance to provide insights
Qualifications
- Basic understanding of CRM platforms such as Salesforce or Adobe Campaign
- Familiarity with Excel for data organization and basic reporting
- Strong verbal and written communication abilities for internal coordination and reporting
- Ability to manage tasks and coordinate activities effectively
- Problem-solving aptitude and willingness to identify and resolve issues
- Demonstrated ability to collaborate effectively across different teams
- Proactive approach with eagerness to learn and take initiative
Skills
Experience
Minimum 3 years of experience in a support role within CRM, marketing, or customer service, preferably in beauty, retail, or a related industry. Candidates with less experience may be considered for a CRM Assistant position.
Education
Bachelor's degree in Marketing, Business Administration, or a related field is preferred.
Workplace
The successful candidate will be located in Hong Kong, Hong Kong Island, Hong Kong.
Culture
Guerlain cultivates a refined workplace culture rooted in French artistry, exceptional craftsmanship, and a deep respect for its heritage in fragrance and beauty. As an employer, it values creativity, excellence, and sustainability, encouraging teams to combine innovation with the Maison’s enduring sense of elegance and purpose.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Guerlain, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Customer Relationship Manager», «CRM Specialist», «Loyalty Program Coordinator», «Customer Engagement Executive», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.