Guerlain CRM Executive
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Clienteling, CRM & VIP Relations
- Posted
- Jul 3, 2026
About Guerlain
Founded in Paris in 1828, Guerlain is one of the world’s most storied maisons of fragrance, beauty and skincare, renowned for its artisanal excellence, scientific innovation and enduring sense of French elegance. As an employer, Guerlain offers the opportunity to contribute to a living heritage where creativity, craftsmanship and responsible luxury meet. Its teams span perfumery, retail excellence, research, marketing, supply chain and corporate functions, united by a passion for exceptional products and client experience. With a strong commitment to biodiversity, sustainability and the preservation of savoir-faire, Guerlain attracts talents who aspire to shape the future of beauty while honoring nearly two centuries of legacy.
Guerlain CRM Executive position in Hong Kong SAR offering hybrid work, supporting customer loyalty and engagement initiatives in luxury beauty.
Role & Responsibilities
- Support implementation and monitoring of loyalty campaigns including Guerlain & You Loyalty Program and personalized client initiatives across all customer touchpoints
- Develop and execute customer lifecycle communication programs with personalized messaging across multiple channels to diverse customer segments
- Track, analyze, and report on loyalty program and campaign performance while identifying optimization opportunities
- Plan, coordinate, and execute clienteling events, masterclasses, and workshops to enhance customer engagement
- Manage event logistics including vendor coordination and internal team preparation
- Provide frontline support for clienteling application issues and facilitate user adoption among retail teams
- Ensure CRM system data accuracy and completeness by identifying discrepancies and supporting system improvements with IT teams
- Prepare CRM reports and campaign performance analysis to provide strategic insights
Qualifications
- Minimum 3 years of experience in a support role within CRM, marketing, or customer service
- Familiarity with CRM platforms such as Salesforce or Adobe Campaign
- Proficiency with Excel for data organization and reporting
- Strong verbal and written communication abilities
- Bachelor's degree in Marketing, Business Administration, or related field (preferred)
Skills
Experience
Minimum 3 years of experience in a support role within CRM, marketing, or customer service, preferably in luxury beauty, retail, or related industries. Experience with clienteling tools and loyalty program management is advantageous.
Education
Bachelor's degree in Marketing, Business Administration, or a related field is preferred.
Workplace
The successful candidate will be located in Hong Kong, Hong Kong Island, Hong Kong.
Culture
Guerlain cultivates a refined workplace culture rooted in French artistry, exceptional craftsmanship, and a deep respect for its heritage in fragrance and beauty. As an employer, it values creativity, excellence, and sustainability, encouraging teams to combine innovation with the Maison’s enduring sense of elegance and purpose.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Guerlain, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «CRM Specialist», «Customer Relationship Management Coordinator», «Loyalty Program Executive», «Client Engagement Executive», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.