Guerlain Counter Manager

About Guerlain

Founded in Paris in 1828, Guerlain is one of the world’s most storied maisons of fragrance, beauty and skincare, renowned for its artisanal excellence, scientific innovation and enduring sense of French elegance. As an employer, Guerlain offers the opportunity to contribute to a living heritage where creativity, craftsmanship and responsible luxury meet. Its teams span perfumery, retail excellence, research, marketing, supply chain and corporate functions, united by a passion for exceptional products and client experience. With a strong commitment to biodiversity, sustainability and the preservation of savoir-faire, Guerlain attracts talents who aspire to shape the future of beauty while honoring nearly two centuries of legacy.

Role & Responsibilities

• Lead, coach, and motivate the counter team daily, fostering team spirit.
• Model excellence in sales, service, grooming, and brand representation.
• Set and monitor individual and team objectives; conduct regular coaching sessions and performance evaluations.
• Ensure the team understands and respects Guerlain’s standards and values.
• Drive sales targets across daily, weekly, monthly, and yearly periods.
• Monitor sell-out, KPIs, and market share, and implement action plans.
• Identify opportunities to grow the business and improve counter performance.
• Oversee the execution of product launches, animations, and in-store events.
• Serve as the key liaison between Head Office and the counter team.
• Build strong relationships with store and floor management.
• Deliver and promote the highest level of customer service.
• Lead by example on the shop floor to create a welcoming luxury client experience.
• Strengthen client loyalty through personalized service and relationship building.
• Ensure Guerlain service standards are consistently applied.
• Oversee staff planning, stock management, ordering, and other administrative tasks.
• Ensure accurate and timely sales, KPI, and internal-tool reporting.
• Maintain optimal stock levels and efficient sell-through.
• Ensure compliance with merchandising and brand-image guidelines and keep the counter aligned with Guerlain’s luxury standards.
• Maintain clear communication with Guerlain Management.
• Lead and develop the counter team, including Beauty Consultants.
• Collaborate with the Training team, Planning Manager, National Make-up Artist, Trade Marketing, Merchandising, and Floor Management.

Qualifications

• Professional make-up artistry and/or beautician certification.
• Strong commercial and sales mindset.
• Proven ability to lead and develop a team.
• Excellent communication and interpersonal skills.
• Fluent Dutch (mandatory).
• Good command of English.
• Passion for luxury retail and beauty.
• Hands-on and proactive attitude.
• Flexible and adaptable mindset.
• Strong team player who can also work independently.
• Willingness to learn and grow.
• At least 3 years of experience.

Skills

Experience

Minimum 3 years

Culture

Guerlain cultivates a refined workplace culture rooted in French artistry, exceptional craftsmanship, and a deep respect for its heritage in fragrance and beauty. As an employer, it values creativity, excellence, and sustainability, encouraging teams to combine innovation with the Maison’s enduring sense of elegance and purpose.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.